Author: AJ Agrawal / Source: Business 2 Community Every business founder wants to find new ways to promote their message; this common conu
Every business founder wants to find new ways to promote their message; this common conundrum is one that keeps new entrepreneurs up at night all too often. After all, how aware audiences are of your brand is a direct indicator of your brand’s success. Share of voice competition is fierce today; brands must maintain strong presences across every social platform. Luckily for brands, influencer marketing has made message amplification easier than ever. While influencer marketing is effective, there may be an even easier, and cheaper, approach you’re overlooking: your own employees. That’s right, your own employees have the potential to become influencers and brand evangelists in their own rights, but it may require a subtle nudge from you.
Engage with Your Employees on Social Media
Follow your employees on social media and encourage them to follow your company’s channels. Your employees are likely already creating and sharing content pertaining to their professional lives across all of their social accounts and your brand can amplify their efforts. Everyone wants to see their projects and insights reach new audiences. The more you comment, like, and re-share their work, the more likely your employees will be to create positive content around your company for their followers to see. Some of the most successful brands on social media today know that branding starts from the ground up, and they empower their employees to actively participate in the brand-building process on social media. By amplifying employee content, brands are showing their appreciation for those who enthusiastically speak about the organization’s updates and initiatives; which, subsequently helps employees to feel more confident and supported by their employers.
Highlight Your Employees
Social audiences love seeing behind-the-curtain glimpses into the inner-workings of their favorite companies, starting with the employees. Because your employees…
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