Designing a Facebook campaign to advocate for better opioid care

Designing a Facebook campaign to advocate for better opioid care

The Allies launch a targeted campaign to destroy the German factories producing ball bearings vital for the Luftwaffe. Here’s how an activist group might advocate for better opioid treatment services with a targeted Facebook campaign. Mothers For Superior Opioid Treatment (MOST), is an (fictional) activist group advocating for more affordable opioid treatment services. Opioid Care Corp. (OCC), is a (fictional) corporation juggling profit maximization and providing patients with opioid recovery services. All about corporate structure Corporations are legal entities with a Board of Directors to provide oversight and represent shareholders interests to corporate management. Activists can use social networks to hold corporations to account publicly. - Who had the power to bring revise corporate policies at OCC? Patients hurt by the high cost of opioid treatment would record their personal experiences on video. Videos of opioid patients explaining how OCC’s policies were hurting them, motivating people to act as they saw the effects on people to which they could easily relate. The ads were rolled out before OCC’s shareholder’s meeting and had the desired impact, leading OCC to soon lower its prices.

How to take advantage of Facebook Video’s creative opportunities
How to Use Lifetime Value to Create a Facebook Audience That Actually Converts
11 Examples of Facebook Ads That Actually Work (And Why)

It’s 1943 and the German air superiority has devastated the Allied forces. The Allies lack the planes to fight the Luftwaffe directly.

The U.S. Army Air Corps proposes a new strategy: attack the German ability to make and repair planes. The Allies launch a targeted campaign to destroy the German factories producing ball bearings vital for the Luftwaffe. The strategy worked and the Allies eventually gained aerial superiority in the war.

The lesson? Hit ’em where it counts. How do activists apply this principle?

Background
Opioid overdose is now the No. 1 cause of accidental death in America – more than deaths from car crashes or gun homicides. More than 33,000 people died from opioid overdosing in 2015. Deaths are highest in the Midwest and northeast, among white, middle-aged men living in rural areas. Nearly 80 percent of people with opioid addiction—over 1.9 million people—do not receive treatment.

Here’s how an activist group might advocate for better opioid treatment services with a targeted Facebook campaign. Mothers For Superior Opioid Treatment (MOST), is an (fictional) activist group advocating for more affordable opioid treatment services. Opioid Care Corp. (OCC), is a (fictional) corporation juggling profit maximization and providing patients with opioid recovery services. OCC isn’t responsive and overwhelms MOST appeals with an advertising blitz.

What should MOST do with their limited resources? What might influence OCC management to lower their prices? Who should be targeted? How should the appeal be crafted? When should the campaign be run?

All about corporate structure
Corporations are legal entities with a Board of Directors to provide oversight and represent shareholders interests to corporate management. A corporate board has the decision-making authority for the company, and has the power to set the company’s policies. Shareholder meetings are a regulatory requirement. It is, the one time every year where shareholders have an opportunity to sit with corporate management.

“Mutual funds, hedge funds and other investment vehicles controlled by financial services companies usually control the majority of a corporations publicly…

COMMENTS

WORDPRESS: 0
DISQUS: 0