Author: Ahmed Safwan / Source: Entrepreneur If you want to stay ahead of your competitors, you must constantly search for innovations to
If you want to stay ahead of your competitors, you must constantly search for innovations to grow your business even more. It’s always a good thing to start testing ideas. There’s just one problem: Many of these new technologies will flop, costing you time and money.
When something works, though, you’ll gain the unfair advantage of being the leader — the first — in your industry. What if you could skip through the noise, learn what’s working for companies in different industries, and implement those tactics in your business?
These five trends might not all work for you, but they’re definitely worth a look. They’re trending now, which means you should consider adding them to your toolkit before they become standard operating procedure and you’re the one left behind.
1. Facebook bots.
This is the hottest topic in the industry right now. Facebook bots are becoming more popular, especially now that we’ve entered the era of artificial intelligence. Many companies have incorporated some form of Facebook bots in their processes. Others focus the bots’ capabilities on their email lists, though I would question the wisdom of such a move in many cases.
DigitalMarketer CEO Ryan Deiss predicted Facebook bots will be the industry trend in 2017, ramping up to compete with email. The best part: It’s become easier for people to develop sophisticated bots without the need to code. ChatMatic, Chattypeople and ManyChat all are doing great work in this area, and I expect…
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