Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Regular short video updates can continuously engage your audience, while longer live video sessions can be a way to dig deeper with your followers through Q&A sessions and direct chats. Tips for successfully adding live videos to your content marketing mix: Test your live video setup to make sure all your technology works. Tips for incorporating tutorial videos in your content marketing mix: Ask your followers about what tutorials they would be most interested to watch. Informational videos Informational videos can cover any topic. When adding video to your social media, concentrate on content likely to be shared – something valuable to make it worth the viewer’s time. Tips for adding informational videos to your content marketing mix: Infuse the videos with personality that matches your brand identity. Use behind-the-scenes videos to tell the story of your products, your brand, your people. User-generated content is a brilliant way to grow an audience because users are more inclined to share content they create. Ask other users to vote on content or to share the content they like the most.
Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options for your consideration.
1. Live videos
If you have a significant following, Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Livestreaming lets you dialogue with your users.
Live videos often are most effective for announcements, behind-the-scenes looks, and product information videos. Regular short video updates can continuously engage your audience, while longer live video sessions can be a way to dig deeper with your followers through Q&A sessions and direct chats.
Tips for successfully adding live videos to your content marketing mix:
- Test your live video setup to make sure all your technology works.
- Lighting and sound are incredibly important. Invest in the right technology.
- Promote your livestreams on your social media accounts well ahead of time.
- Use scheduling tools, such as Facebook’s Premieres, to make your video more visible.
- Livestream at the same time every week – regularly scheduled programming – for your audience.
2. Tutorial videos
Tutorial videos have mass appeal and are among the most frequently shared on social media. The videos can relate to your products and services or can be broader topics that relate to your audience and industry.
Tutorial videos need to be clear, educational, and entertaining. They need to be long enough to show every step and short enough to be engaging. The most important information needs to appear in the first minute, while the total video shouldn’t be longer than a few minutes.
Absolut created popular tutorial videos for drink recipes using Absolut Vodka. They’re interesting, entertaining, and shareable.
Tips for incorporating tutorial videos in your content marketing mix:
- Ask your followers about what tutorials they would be most interested to watch.
- Remain active in comments and respond to messages throughout the video’s life.
- Make the videos clear and to the point – they’ll be easier to follow.
- Don’t rely too much on tools or techniques your followers aren’t likely to have or understand.
- Have a clear call to action at the end of the tutorial video.
3. Informational videos
Informational videos can cover any topic. Build your content archive with videos on a variety of relevant topics. Make them unique, clever, or insightful. When adding video to your social media, concentrate on content likely to be shared – something valuable to make it worth the viewer’s time.
Informational videos can come off as boring or dry if they aren’t produced…
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