Top LinkedIn Demographics That Matter to Social Media Marketers

Top LinkedIn Demographics That Matter to Social Media Marketers. Additionally, the Pew Research Center found that 25 percent of all female internet users are LinkedIn members, while 26 percent of all male Internet users are on the site. LinkedIn age demographics Age may only be a number, but it’s one that can have an important impact on your targeting efforts. Different age ranges often have different buying needs, so you’ll need to consider which age group is most valuable to your business. This age group is notoriously sought after by marketers due to their high buying power and stage of life. Another key age bracket represented on LinkedIn is those aged 30 to 64 years old—61 percent of LinkedIn users fall within this age group. These individuals typically have more established careers, and have the most buying power out of all the age groups as they’re at the peak of their earning potential. If you’re looking to target a more mature audience, 21 percent of LinkedIn users are over the age of 65. LinkedIn income demographics As a marketer, this demographic breakdown is probably the most interesting. Not only that, but over 75 percent of LinkedIn users have incomes of over $50,000.

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LinkedIn demographics

There is no social network more catered to business professionals than LinkedIn. Whether you’re a recruiter looking for top notch prospects, a content creator looking to publish an article, or a marketer hoping to reach the most valuable audience, LinkedIn is a powerful platform.

Before you begin your social strategy, it’s a good idea to familiarize yourself with LinkedIn demographics that could impact your efforts.

You wouldn’t want to invest any time or resources into a social media site that wouldn’t help you achieve your goals. Thankfully, LinkedIn’s huge user base means you won’t have to worry about coming up short here.

Every month, approximately carl log on and engage with content they find on the site. This doesn’t even account for the 414 million total users of LinkedIn.

With such large general user base, the following LinkedIn demographics can help you narrow down your targeting efforts further.

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.

LinkedIn gender demographics

When it comes to the gender of users, LinkedIn doesn’t discriminate. However, there are slightly more male-identified users than female. According to Expanded Ramblings, 44 percent of LinkedIn users are female, compared to 56 percent who are male.

Additionally, the Pew Research Center found that 25 percent of all female internet users are LinkedIn members, while 26 percent of all male Internet users are on the site.

LinkedIn age demographics

Age may only be a number, but it’s one that can have an important impact on your targeting efforts. Different age ranges often have different buying needs, so you’ll need to consider which age group is most valuable to your business.

If you’re looking to target the highly-desired under-30 age bracket, LinkedIn isn’t a bad place to start. Almost a quarter of LinkedIn users are aged 18 to 29. This age group is notoriously sought after by marketers due to their high buying power and stage of life. Many in this age bracket are starting (or looking for) their first real job, establishing their career, getting married or solidifying partnerships, finding a home, and starting families….

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