New York’s most Instagram famous dog, Marnie, boasts over 2.1 million followers. A post shared by Marnie The Dog (@marniethedog) on Feb 14, 2018 at 3:21pm PST Key takeaway: Listen to your audience. By engaging with valuable influencers, accounts like Chloe’s can find and engage with relevant communities. A post shared by Toby LittleDude™ (@toby_littledude) on Feb 21, 2018 at 3:23pm PST Key takeaway: Highlight what defines your brand. Like Pam, you can try a variety of video types and formats: While Aqua Corg might have found success with his cuteness alone, using hashtags has definitely helped him build a following of over 135,000 fans. Because, as we all know, hashtags are a great way to make your content more discoverable. A post shared by Aqua The Corgi (@aquacorg) on Jan 22, 2018 at 6:10pm PST Key takeaway: Use hashtags. ? #dogsonadventures #rainymood #ourmoodydays A post shared by Whiskey The Vizsla (@mywhiskeygirl) on Feb 9, 2018 at 5:34pm PST Besides taking advantage of her breathtaking surroundings, Whiskey talks about her human mom and dad—a lot. Besides looking more like a fox than a pomeranian, Quincy knows internet humor or, more specifically, how to make a great meme. Take the time to understand a meme and make it work for your brand.Creating content that isn’t salesy or overly self-promotional but instead is charming and relevant can go a long way.
They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, I’m not talking about your exes—I’m talking about dogs.
The dog Instagram community has become a phenomenon that’s proving lucrative to their socially-savvy owners. New York’s most Instagram famous dog, Marnie, boasts over 2.1 million followers.
With follower counts like that, it’s obvious that there are lessons for brands here. Below, we take a look at some of our the best insta doggos and what you can learn from them.
Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear.
As mentioned, Marnie the Dog is perhaps the most well-known pooch on this list. She’s even attracted the attention of celebrities such as Taylor Swift, James Franco, and Jonah Hill. But fame hasn’t changed her.
The New Yorker wrote a profile about Marnie, calling her “the most famous American dog on Instagram,” a title that is thanks in large part to her charmingly wayward tongue. Although Marnie’s looks definitely have a lot to do with her popularity, she also has an in-tune social media manager to ensure she’s spreading the joy far and wide.
While Marnie doesn’t do sponsorships (don’t call her an influencer!), she sells merchandise of her famous mug online.
A post shared by Marnie The Dog (@marniethedog) on Feb 14, 2018 at 3:21pm PST
Key takeaway: Listen to your audience. Marnie’s owner and best friend Shirley Braha tells Elle magazine how the duo found success: “I got 400 followers in the first month, which felt like a lot, so I decided to start paying attention to what resonated with people and doing more of that.” For social media marketers, this is a great example of how social media listening can help you tailor your content to your audience.
When you’re just starting out on Instagram, it can be hard to get your account off the ground. You know you have great content, but you haven’t built your audience yet.
Chloe The Mini Frenchie solved this problem by working with a bigger name in the dog Instagram world at the time, Manny the Frenchie. Manny shared a photo of Chloe with his massive following of more than 1 million Instagrammers, giving Chloe her big break.
Once her brand had been established, Chloe continued to appear on other dog influencers’ feeds, further boosting her own exposure and follower count, which now sits at 188,000. By engaging with valuable influencers, accounts like Chloe’s can find and engage with relevant communities.
She’s been so successful, that she’s now doing photo shoots for major brands.
A post shared by Chloe The Mini Frenchie (@chloetheminifrenchie) on Oct 1, 2017 at 1:26pm PDT
Key takeaway: Work with influencers. People can’t follow you if they don’t know you exist, so piggybacking off of someone else’s success (just while you’re getting started) can make you more discoverable. Especially if you work with an influencer in the same industry, this can help gather followers from a pool of like-minded fans.
Toby LittleDude is a former #HootDog, and his presence could command a room like no employee at Hootsuite.
And on Instagram, Toby’s personality really comes out to play.
His account is a goldmine of good-natured sass that sets him apart from the crowd. The hilarious spot-on captions accompanying his photos, along with his consistent photo style, have established a strong brand voice and style. He also makes sure to answer questions and respond to comments on his posts, all while staying on-brand.
A post shared by Toby LittleDude™ (@toby_littledude) on Feb 21, 2018 at…
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