How 7 Startups Skyrocketed to Success with Content Marketing. If you’re looking to double down on your content strategy, see how these seven startups skyrocketed to success with content: #1 – HubSpot It’s hard to imagine HubSpot as a startup, but back in 2006 they were a fresh-faced business. And they attributed that success to their content marketing strategies. When Mint, a personal finance app, started in 2007, blogging wasn’t widely adopted by companies. At first, they pitched their app to well-known blogs and media outlets, hoping they would write about the tool and gain a large audience. By creating guest blogging relationships, Buffer gained the audience of other blogs and grew to 100,000 users in just 10 months. Guest blogging was the strategy that gave them the most initial growth. Inside each post, Russ was able to offer promotions and information about his services. With this strategy, Design Pickle was able to capture their first 1,200 customers. Her stellar content and engaged audience (including 500,000 Instagram followers) allowed her blog to turn into a successful retailer.
[Editor’s Note: Please welcome me in joining Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.]
I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all organizations use content in their marketing efforts. But is content your main driver of growth? It might not be, and that’s okay, but we’re here to show you how successful content can be.
Take a look at startups for example. Startups are known for viral growth. To attract or keep investors, they need to grow at staggering rates. So how do they do it? A lot of them rely on content marketing. And with good reason.
There is no denying that content marketing is one of the most cost effective marketing tactics. In fact, Demand Metric reports that content marketing costs 62% less than traditional marketing and generates three times the leads. Yet, 52% of companies don’t have a formal content strategy.
If you’re looking to double down on your content strategy, see how these seven startups skyrocketed to success with content:
#1 – HubSpot
It’s hard to imagine HubSpot as a startup, but back in 2006 they were a fresh-faced business. And they grew on the back of quality, innovative content. They earn our #1 spot because over 75% of their generated leads come from content.
HubSpot accomplished this by offering free white papers, case studies, eBooks, and webinars, and hiding them behind a form. In order for visitors to get the free content, they had to provide their information and become a lead. In addition, HubSpot added a call to action at the bottom of every blog post. An action that tripled the amount of leads generated by their blog, according to HubSpot CMO Mike Volpe.
Blue Apron, an ingredient and recipe delivery service, grew 500% in 2015. And they attributed that success to their content marketing strategies.
Blue Apron wanted to get subscribers excited about recipes before they showed up at their door, creating a more satisfying product experience. To do this, they created educational, fun cooking content including recipe histories, cooking techniques, and kitchen timesavers. With this method, they have engaged over 1.7 million Facebook fans to date.
Beyond engaging a larger audience and creating a better experience, educational content allowed Blue Apron to form more meaningful relationships with their subscribers. They became the go-to source for anything kitchen related, building trust and loyalty among their customers.
#3 – Mint
Content put the pressure on Mint’s competitors. When Mint,…