Just when you think you’ve got SEO figured out, Google comes out with a new algorithm update. Something to note: Primary factors that impacted ranking changes with this rollout were content-specific rather than technical, which makes adjustments easier. Next, review your existing content to determine if it answers a user's question or deviates from the topic, and adjust or create additional content to fill in gaps or improve clarity. If your site delivers specific, high-quality and reliable information on a broad range of topics, such as insurance, education, wellness and more, you could benefit from the YMYL boost by using keywords that will drive searches to your site and keep them there. Best Content When it comes to SEO, content is still king. In contrast, sites with an active publishing schedule did well, especially when coupled with quality content that kept visitors on their sites. Don’t Forget While the new algorithm has targeted user signals branding, trust and best content, don’t ignore other issues that continue to impact your SEO rankings. Local Optimization. This topic is especially important for entrepreneurs with a local or regional customer base. You can take advantage of tools like Google My Business to drive local SEO rankings.
One survey found that 58 percent of respondents were negatively impacted with a drop in SEO ranking. Here are your options.
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Just when you think you’ve got SEO figured out, Google comes out with a new algorithm update. The latest one isn’t as much of an overhaul as the company’s past updates, but it is important to address its new factors — otherwise, you risk a drop in your search engine ranking. Something to note: Primary factors that impacted ranking changes with this rollout were content-specific rather than technical, which makes adjustments easier.
While data is still coming in on the full impact of the core update, a survey conducted by Search Engine Roundtable found that 58 percent of respondents were negatively impacted via a drop in ranking. A portion of these respondents had also been negatively impacted by the prior update, and 44 percent of them have still not recovered from that ranking drop. Whether you were a winner or a loser in the March 2019 core update, there are actions to take to recover or maintain your SEO ranking.
User Signals
User experience is the primary focus of this update. Google continues to refine its search results for queries to ensure that the results meet the searcher’s needs. One of the key SEO measures used by the updated algorithm is bounce rates. Sites that improved their SEO ranking after the update had an average on-site visitor time that was 26 percent higher than those that had lowered SEO rankings. They also had lower bounce rates than sites that had a drop in SEO rankings.
The best way to improve user signals on your site is to directly answer their query. To test your effectiveness on this issue, determine what users mean when they make search queries relevant to your business. Next, review your existing content to determine if it answers a user’s question or deviates from the topic, and adjust or create additional content to fill in…
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