How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand

In this interview, Emily Richett talks with Rachel Pedersen, a college dropout turned entrepreneur who has been named one of the most influential online marketers by the Content Marketing Institute. I want be in charge. Soon after, Pedersen wrote a Facebook post that went viral and she discovered how to leverage a moment in the spotlight to build genuine relationships and create a sustainable business. Pedersen now advocates for implementing a relationship funnel in any business. “The biggest thing is identify who it is you want to impact, and what you're going to bring to impact their lives,” says Pedersen. She explains that the next step of the relationship funnel involves the who and the what: “who do you want to inspire or help or serve, and what is the process.” Pedersen believes that genuine connections are what ultimately lead to success. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.