How to Stay Top of Mind

How to Stay Top of Mind

How to Stay Top of Mind. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world of content and how it is still the future of marketing. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing. What you’ll learn if you give a listen: What the relationship is between content and context How to get content in front of the right people at the right time How to use content to boost referrals Key takeaways from the episode and more about John Hall: Are you an independent marketing consultant or an agency owner? If so, you may want to check out the Duct Tape Marketing Consultant Network.

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Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more.

My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He and I discuss the world of content and how it is still the future of marketing.

In five years, Hall has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top…

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