5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

But if you want to increase engagement with your posts and generate a more active following, you’ll need to be more proactive in reaching out to your target audience. By responding to user comments with helpful, relevant and friendly posts, you can turn your Facebook page into a mini customer service center -- which will ultimately encourage even greater engagement. Facebook Pages has long been the go-to hub for businesses, but with adjustments to Facebook’s algorithms causing organic reach to decrease even more, many savvy business owners are instead turning to Facebook groups. One of the biggest changes to Facebook’s marketing offerings is the Facebook Pixel, a coding option that allows business owners to more fully integrate their Facebook ad campaigns with their websites. The Facebook Pixel is added to your website’s code so it can report on actions that customers take after viewing your ads on Facebook. As it turns out, Facebook’s Ad Manager allows you to do just that by letting you select the option “Use Existing Post” to turn a standard post into an ad -- a great way to save time on your campaign. As Julia Bramble wrote on Social Media Exminer: “This tactic is perfect if, for example, one of your posts has attracted much more engagement than you expected and you want to share it out to a wider audience. Save time with saved audiences. Most business owners understand the importance of using Facebook’s detailed targeting options to reach individuals who are most likely to convert. As you use these strategies to better reach your target audience, you’ll see the growth and conversions you need.

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Sure, Facebook’s image isn’t great right now, but it’s still one of the biggest marketing tools you have at your disposal.

5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

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Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under increased criticism and scrutiny.

Despite these problems, Facebook remains a powerful tool for businesses trying to reach new customers. Even with its troubles, Facebook’s more than two billion active monthly users make it a power to be reckoned with. And that includes you, because a large proportion of your target audience in all likelihood has a presence on this social media platform.

That’s why you should, too — and that means doing more than just maintaining a business page on Facebook that you occasionally update. Here’s a closer look at some of the ways your company should be using Facebook to up its marketing game:

1. Look for ways to add to the conversation.

Many page owners are content with simply posting on their Facebook feed and occasionally responding if they receive a direct message from one of their customers. But if you want to increase engagement with your posts and generate a more active following, you’ll need to be more proactive in reaching out to your target audience.

While asking users to share their feedback or commentary on a post is a great way to increase engagement, you can take things a step further by initiating conversations in the comments section of your posts.

By responding to user comments with helpful, relevant and friendly posts, you can turn your Facebook page into a mini customer service center — which will ultimately encourage even greater engagement.

The sooner you respond to these comments and private messages, the greater engagement you’ll receive. It never hurts to assign someone the responsibility of monitoring your social media accounts throughout the day to take advantage of these conversation-starting opportunities.

2. Move beyond “Pages”; start a Facebook group.

Facebook Pages has long been the go-to hub for businesses, but with adjustments to Facebook’s algorithms causing organic reach to decrease even more,…

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