Today, content marketing is not only about gaining our audience’s attention, but also earning their trust. Is there such a thing as too much transparency?” Our community had a lot to say on the topic. Have a topic or guest suggestion for the #CMWorld Twitter chat? Can transparency be a risk? A3: 100% brands need to show transparency, but not at the risk of customer service or at the risk of the brand. (I don’t expect Coca-Cola to be transparent about its secret formula.) But for some, that’s their brand and audience expectation #CMWorld https://t.co/RWPK2pnPBt — Jennifer L. Dawson (@JLDContentQueen) February 26, 2019 See more answers to this and other questions in our Twitter Moment. #CMWorld — Express Writers (@ExpWriters) February 26, 2019 A2: #CMWorld Being more transparent means more original content and less stock, more thought process and less final product, more behind the scenes. https://t.co/v14QbTOW2r — Christian Lowery (@clowerycontent) February 26, 2019 A2: Figure out what your customers care about, so you can base your transparency efforts on what matters most to them. Then figure out if you need to make changes to how you run things now to match those values, or can emphasize what you already do #CMWorld — Kristen Hicks (@atxcopywriter) February 26, 2019 See more answers to this and other questions in our Twitter Moment.
Today, content marketing is not only about gaining our audience’s attention, but also earning their trust. In addition to delivering valuable content consistently, brands must lead an effort of transparency. Customers want to work with companies that are honest. They have faith brands are not taking advantage of them.
Don’t believe me? A report by Sprout Social found 86% of people say transparency is more important than ever before.
But we wondered, “Can transparency be a risk? Is there such a thing as too much transparency?” Our community had a lot to say on the topic. In fact, there were so many tweets in this week’s chat that we couldn’t fit them all in our typical Twitter Moment! As they say: If you miss a chat, you miss a lot! We grabbed a handful of responses and included them in this brief recap.
We enjoy these community discussions. But we also love when special guests can join us. Have a topic or guest suggestion for the #CMWorld Twitter chat? We’re planning our summer calendar.
Can transparency be a risk? Is there such a thing as too much transparency?
A3: 100% brands need to show transparency, but not at the risk of customer service or at the risk of the brand. Also don’t be afraid to say you messed up, just then be sure to make it right. That’s…
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