The Results of Our ‘Secret Contest’: 5 Winning Blog Posts from Our Certification Community

The Results of Our ‘Secret Contest’: 5 Winning Blog Posts from Our Certification Community

Did you know that Copyblogger certifies terrific content marketers? We asked them to submit: Their blog URL The URL of a favorite post A description of what they think their blog has to offer Copyblogger readers The contest was open to writers who hadn’t submitted their applications yet, as well as our currently Certified marketers. We also went for posts and blogs that would be most valuable to Copyblogger readers — there were some very strong posts that missed out on this score. And we highlighted new writers that you haven’t seen on Copyblogger before — although we also have been delighted to feature content from writers in our Certified community like Alaura Weaver, Morgan Dix, and Beth Hayden. First runner up: Karen Kanakanui Karen publishes Stories Taste Good, a blog that helps food-and-beverage companies use story-based marketing. Karen’s winning post is called How to find your best marketing stories — and never run out of ideas! Second runner up: Cindy Dashnaw Cindy publishes her blog at CindyDashnaw.com, and her winning entry was called 4 Steps to Great Nonprofit Storytelling. I so often read posts that give vague advice such as, ‘Approach the problem strategically,’ but then leave it to the reader to figure out what they mean. Joe writes the Working with Joe blog, which highlights content and funding strategies for nonprofits and “Tech-for-Good” companies. Joe also makes good use of calls to action to deepen the conversation with his selected audience.

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The Results of Our ‘Secret Contest’:<br> 5 Winning Blog Posts from Our Certification Community

Did you know that Copyblogger certifies terrific content marketers? Well, we do, and we’ve been thinking about
more ways we can highlight and honor them.

Earlier this month, Copyblogger held a contest for our community of Certified Content Marketers. It was a bit of a secret to the general audience, since it was only open to those selected folks.

We asked them to submit:

  • Their blog URL
  • The URL of a favorite post
  • A description of what they think their blog has to offer Copyblogger readers

The contest was open to writers who hadn’t submitted their applications yet, as well as our currently Certified marketers. We got a nice pile of excellent submissions and managed (with difficulty) to whittle it down to five favorites.

We looked for the same things we look for on Certification applications — first and foremost, a strong writing voice that’s informed by a strong grasp of content marketing strategy.

We also went for posts and blogs that would be most valuable to Copyblogger readers — there were some very strong posts that missed out on this score.

And we highlighted new writers that you haven’t seen on Copyblogger before — although we also have been delighted to feature content from writers in our Certified community like Alaura Weaver, Morgan Dix, and Beth Hayden.

In fact, each of our top three is currently preparing her application in order to be Certified. (We told you it was rigorous.) Keep an eye on all of these writers to do great things in 2019.

And if you’re looking for a solid content professional for your next project, check out our list of Certified content writers, marketers, and strategists. Every one of them has passed an extensive individual assessment (I handle many of them myself) of their writing and strategic skills.

First place winner: Jen Baxter

Jen has a very new blog that’s off to an amazing start.

Here’s how she described her entry:

“My blog is very new and I’m starting to create content for it. It’s going to be focused on creativity: How to help small businesses market their services and products in creative ways, and how to help them open up and feel more…

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