This is something we continue to see time and time again with offline businesses, that never fully make the move to online. For both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology, but also making sure these advancements are working for you as well. Even if you are using the best automation and time-saving tools out there, they might not be getting used to their fullest potential or seamlessly across all platforms. Digital adoption is a clear competitive advantage. Amazon is always evolving Amazon has completely changed the way shopping takes place in the world today. With hundreds of millions of products being ordered, paid for, and shipped, Amazon must absolutely have digital adoption running through their business at all times. You might not think the same when seeing a localized retail-focused business like McDonald’s, but they most certainly do. Jump forward to today, and Under Armour is now the world’s largest digital health and fitness company. Digital adoption of course. Look to the leaders of today, for the answers of tomorrow It’s easy to look at some of the biggest brand names and businesses in the world today for innovation.
This is something we continue to see time and time again with offline businesses, that never fully make the move to online. For both B2B and B2C businesses, it’s important to make sure you aren’t just changing with industry trends and technology, but also making sure these advancements are working for you as well.
One clear observation that businesses of all types should be focusing their efforts on, is the automation of everyday tasks.
When this is done correctly, it’s almost like a ‘nirvana’ feeling for your business. However, there is actually a term for when digital tools are being used as intended and to their fullest extent – which is called ‘digital adoption‘.
With more businesses relying on automation and marketing tools to run their day to day operations, isn’t it time you did the same?
Before we get started…
If you want to reach digital nirvana with your business, you need to first know what it is and how to get there. In short, it’s the ability to look at your business and know that everything is running at max optimization and potential. This can be through marketing, lead generation, email marketing, and/or a conversion basis.
A perfect example of this would be if we were to look at our mobile devices. As bloggers, entrepreneurs and fans of technology, we pretty much use our mobile devices for everything. However, if you were to hand that same mobile device to your grandparents, they would likely just use it to make phone calls – and also probably be quite confused in the process.
From the grandparents perspective, this is the complete option of digital adoption. As a business owner or brand, you want to be using all of your technology and automation for everything it’s been created for.
While this is a very simplistic and minor example, the difference between having complete digital adoption for an enterprise level business could be the difference between several hundreds of millions of dollars.
Examples of how brands are utilizing digital adoption today
Every business wants to have the highest profit margins, productivity levels, and lowest costs, but it takes a lot of work to get there. Even if you are using the best automation and time-saving tools out there, they might not be getting used to their fullest potential or seamlessly across all platforms.
As reported by Business.com, every business has the potential to improve in all of these areas, as long as they have the following focus points in place.
- Digital adoption training is flexible and personalized.
- Digital adoption is a clear competitive advantage.
- Digital adoption supports a wider audience base.
- Digital adoption supports accelerated growth.
With all of these now in mind, we can take a look at some of the many businesses who are winning on a daily basis, thanks to the time, money, and focus they have put into the digital adoption efforts.
Amazon is always evolving
Amazon has completely changed the way shopping takes place in the world today. Not only have they knocked out thousands of retail businesses along the way, but they’ve also continued to master their business and learn from the failing competition as well.
What seems like a B2C business to the average person, is actually fully catering to the needs of B2B as well. This is both through their shopping portal at Amazon.com, and through their other wide…
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