How to Effectively Use Video Marketing

How to Effectively Use Video Marketing

Gone are the days of traditional and one-type-fits-all marketing, such as billboards and advertising, as those have proven time and time again to be ineffective compared to more modern, content-driven digital marketing. Because while individuals can glance at an ad for a second and move on, and websites have traditionally high bounce rates (how quickly they leave a site after entering it), videos retain more than a third of their audience through the end, 37% to be exact! How do you utilize video marketing effectively if you are new to this? For example, a makeup brand can benefit from how-to videos that show customers the best ways of utilizing their products. Researching times based on your industry, time zone, and audience behavior is always helpful when sharing your content. Emerging technology allows business owners to utilize personalized video technology to customize video messages for their clients. Personalized videos can include your customer’s name, company and even examples of how your services or products can help them. Real-Time Analytics One of the most important steps to effective video marketing, and one that many business owners unfortunately skip, is using real-time analytics in their video marketing campaigns. Instead of guessing what your customers may enjoy, you can use a data-driven approach to fine-tune your campaigns to their individual needs. Video marketing is not a cheap endeavor and one that requires a financial investment.

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In an effort to better engage with their customers, business owners are constantly trying to find innovative ways to market their brands. Gone are the days of traditional and one-type-fits-all marketing, such as billboards and advertising, as those have proven time and time again to be ineffective compared to more modern, content-driven digital marketing.

Video marketing has emerged as the clear winner for both business-to-business (B2B) and business-to-consumer (B2C) companies. It allows brands to capture their customers’ attention by sharing their story, engaging and building a loyal following.

Why is video effective? Because while individuals can glance at an ad for a second and move on, and websites have traditionally high bounce rates (how quickly they leave a site after entering it), videos retain more than a third of their audience through the end, 37% to be exact!

How do you utilize video marketing effectively if you are new to this? With the following tips:

Choose the Type of Video

According to a source, there are four types of videos that businesses use for marketing purposes:

  • Explainers
  • How-tos
  • Product Demos
  • Testimonials

You don’t need to constrict your company to using only one type of video, but you should consider which ones would be most useful to your customers. For example, a makeup brand can benefit from how-to videos that show customers the best ways of utilizing their products.

A medical office that wants to build a relationship filled with trust can share testimonials from existing clients that can attest to their services.

Choose the Best Time

Once you create the video, you want to maximize the amount of people…

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