Modern brands need to know not only what kinds of videos to make, but also how to shoot them without blowing the budget. Video can make you a marketing star. Just 10 years ago, online video marketing was almost too difficult to warrant the investment. So, how much does it cost to make a marketing video? Here's another tip: Employees make great budget actors in a pinch. The more focused your video is, the less it will cost. Keep in mind, though: Even short videos with cheap talent get expensive when the production company can't focus on one objective. For instance, when the cost of a one-minute video ranges from a couple of thousand dollars for semiprofessional content to $1 million or more for Hollywood-quality ads, as Hinge Marketing has written about, every cent saved counts. Get more from a video campaign by shooting multiple stories and angles at one time. Take this quiz to see what type of video content your brand should make, and then use the above tips to keep your costs as low as possible.
Consumers are eating up the videos out there. That’s why the investment is worth it. Just be sure to keep your budget in check.
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Video marketing is all the rage, but rapidly changing trends in the medium keep entrepreneurs guessing.
The history of YouTube, for example, features various success stories. BlendTec’s Will It Blend? campaign dominated the late 2000s, as did Old Spice’s string of outrageously manly commercials in 2010. This year, Dr. Mehmet Oz’s inspirational Turkish Airlines commercial has garnered nearly 90 million views.
To be sure, the next big thing in video is always changing. Facebook Live provides authentic-feeling looks inside big brands. And virtual reality is taking immersion to a new level, but not every brand needs to shell out money on VR to make a splash.
Modern brands need to know not only what kinds of videos to make, but also how to shoot them without blowing the budget.
Video can make you a marketing star.
Just 10 years ago, online video marketing was almost too difficult to warrant the investment. Consumers didn’t have the internet speeds or mobile devices to handle full-time video browsing, which meant brands didn’t benefit as much from a presence on video platforms.
Today, the opposite is true. Videos are everywhere, and consumers are eating them up. Brands benefit greatly from putting out high-quality video content, but creating that content is both expensive and time-consuming.
Despite the challenges, however, the investment is worth it. Livestream reports that 80 percent of online viewers polled said they’d rather watch a live video than read a blog.
Just be sure to keep your video budget in check.
So, how much does it cost to make a marketing video? The answer ranges from almost nothing to a sum that exceeds the cost of a home in San Francisco. It all depends on what your company’s intended goal is. So, determine an objective, build a budget and decide what kind of video to make. Then, use the following four tips to…
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