How to Use Facebook to Promote Your Quizzes

How to Use Facebook to Promote Your Quizzes

Your job is to create an impactful work of art on that blank canvas known as social media. Select your target audience The initial step you have to take in effectively promoting your quiz through Facebook would be to select the kind of audience that you want to target based on your company’s marketing goals and values. Behaviors Maybe you want to target your audience based on their Facebook activity. Connections If you’re interested in targeting your audience based on connections, you’re looking to attract the people based on who they are already friends with. Custom audiences target existing customers based on information you already have. Lookalike audiences are people that are similar to the customers you already have, so they share the same interests and ideas. Select “Create Audience,” then choose “Lookalike Audience.” From there, you can select a Facebook page, Custom Audience or conversion pixel. Make sure you include a call-to-action and make it clear what you want your customers to do. Include an image pertaining to your quiz and ask questions that will potentially urge your customers to take the quiz. Happiness makes people want to share.

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How to Use Facebook to Promote Your Quizzes
Imagine yourself as an artist, social media as your canvas, and your quizzes your paintbrush.

Your job is to create an impactful work of art on that blank canvas known as social media.

Let’s face it, social media has become the most effective way of advertising digitally.

With Facebook at the forefront, businesses today allocate at least 28% of their spending towards social media advertising. It’s an investment, no doubt, but it’s an investment worth making.

This kind of investment will help boost the activity of your quizzes which in turn will generate traffic to your website.

With over 25,000 quizzes under our belt at Interact, we’ve come up with a comprehensive three-step plan for promoting your quiz and using it to bring in targeted leads using Facebook advertising.

1. Select your target audience

The initial step you have to take in effectively promoting your quiz through Facebook would be to select the kind of audience that you want to target based on your company’s marketing goals and values.

Ask yourself these questions:

  • What kind of audience do I want to attract?

  • What is my audience interested in?

  • Who are my lookalike audiences? (more about this later)

  • What are my audience’s thoughts on similar companies?

These are the important questions that you have to keep in mind. This will give you a better understanding on the kind of audience you want to attract.

Here are some ways to select your audience:

Location

Location selection for how to promote your quizzes on Facebook

Targeting your audience based on location allows you to reach customers in key locations by country, state/province, city and zip code. Pretty convenient isn’t it?

This information is based on the location of an individual’s Facebook Timeline. You can even exclude certain cities or zip codes you’ve already reached.

Demographics

Demographics for how to promote your quizzes on Facebook

Targeting an audience based on demographics allows you to refine ad’s based on the information your audience has shared about themselves. This includes their Facebook profile, their age, their gender, their relationship status, their level of education and their type of employment.

Interests

Interests example for how to promote your quizzes on Facebook

Using things like hobbies and the pages they’ve liked on Facebook allows you to target an audience based on their interests. All of this content is collected from an individual’s timeline.

The same information is also taken from keywords associated with the pages they’ve liked and the apps they’ve used. It also takes ads and similar sources that they’ve clicked on into consideration.

Behaviors

Behaviors example for how to promote your quizzes on Facebook

Maybe you want to target your audience based on their Facebook activity. If that’s the case, targeting your audience based on behavior might be up your alley.

Behavior also takes into account purchase history or intentions (like wishlists) along with travel preferences. This information is retrieved from someone’s activity, both online and offline.

Connections

If you’re interested in targeting your audience based on connections, you’re looking to attract the people based on who they are already friends with. This information is based on mutual family or friends and the similar interests they share.

Advanced targeting

Advanced targeting example for how to promote your quizzes on Facebook

Advanced targeting refers to custom audiences, lookalike audiences, and custom audiences from your website.

  • Custom audiences target existing customers based on information you already have.

  • Lookalike audiences are people that are similar to the customers you already have, so they share the same interests and ideas.

  • Custom audiences from your website are simply people on Facebook that have visited your page already.

Let’s take a closer look at how to create a lookalike audience.

Creating a lookalike audience

  1. Go to your “Audiences” tab in your Ads Manager.

  2. Select “Create Audience,” then choose “Lookalike Audience.”

  3. From there, you can select a Facebook page, Custom Audience or conversion pixel.

  4. Once you’ve chosen…

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