What Content Creators Can Learn from Professional Artists

What Content Creators Can Learn from Professional Artists

Great to see you again! This week was all about art. Making that decision to approach your career (and your life) as an artist will open up all kinds of doors for you, both personally and professionally. On Tuesday, our Marketing Technologist Will DeWitt highlighted the key balance between technique and artistry that is useful for all of us to find. And it would be just as silly to avoid creative or unusual content because it doesn’t line up with a rigid strategy. And on Wednesday, I revealed the “ninja trait” that professional artists (including writers) cultivate so they can become successful. Spoiler alert: That trait is reliability — being able to hit your deadlines, produce a substantial volume of work, and publish at a consistently professional level. If you’re looking for even more content strategy, my Copyblogger FM podcast episode this week was all about building stronger “creative cornerstones” for your content. Thanks for your time and attention, and we’ll catch you next week! by Stefanie Flaxman by Will DeWitt by Sonia Simone by Sean Jackson by Sean Jackson & Katy Katz by Sonia Simone by Jerod Morris by Kelton Reid by Brian Clark

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What Content Creators Can Learn from Professional Artists

Great to see you again! This week was all about art.

Some people think of “art” as self-indulgent or impractical, but that’s a dangerous myth. We’re talking about the roll-up-your-sleeves work that adds more artistry to your content — which is what we all need to attract our audiences’ attention in 2018.

On Monday, Stefanie Flaxman introduced the power of claiming a creative identity for yourself:

I am an artist.

Making that decision to approach your career (and your life) as an artist will open up all kinds of doors for you, both personally and professionally.

On Tuesday, our Marketing Technologist Will DeWitt highlighted the key balance between technique and artistry that is useful for all of us to find. It would be silly to shun “tricks of the trade” because they somehow don’t seem artistic enough. And it would be just as silly to avoid creative or unusual content because it doesn’t line up with a rigid strategy.

And on Wednesday, I revealed the “ninja trait” that professional artists (including writers) cultivate so they can become successful. Spoiler alert: That trait is reliability — being able to…

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