Kiwi fashion mogul Karen Walker ditches fashion shows in favour of social media marketing

Kiwi fashion mogul Karen Walker ditches fashion shows in favour of social media marketing. Kiwi fashion mogul Karen Walker has ditched her twentieth New York Fashion show in favour of social media. Speaking on TVNZ she said, "This industry is different now to what it was five minutes ago, let alone three decades ago, it changes every second." She finds social media enticing for her brand, and enjoys staying connected to her customer base. "Now the runway images are all over social media before the last girl is even off the runway. It's a bit silly getting your customer excited about something they can't buy for six months." - Stuff