If you’re a Chief Content Officer (CCO) magazine subscriber or reader, you’ve enjoyed the work of Clare McDermott, our chief consulting editor. Aside from her role publishing the bi-monthly magazine and unearthing some amazing stories for our community, Clare is someone we all wish lived a little closer to us so we could hang out with her and her beautiful family. My focus outside of my role with CCO magazine is original research for content marketing. I got my start as an interviewer for market research a decade ago, and since then I’ve grown to appreciate interviewing as an art and science. Meditating focuses my mind and this book is helping me advance my practice. I love winter hiking and this book is helping me overcome my fear of taking my kids up mountains during New England winters. Fantastic interviews with ridiculously bright minds. I’m a big believer that stepping away from work (and even more, getting work out of your head) makes you more creative and more productive. Surprise day involves waking the kids at 6am and telling them they are skipping school to go on a very awesome outing. Thank you, Clare!
If you’re a Chief Content Officer (CCO) magazine subscriber or reader, you’ve enjoyed the work of Clare McDermott, our chief consulting editor. And if you’ve attended Content Marketing World, Clare has had the pleasure of sharing the main stage most recently with Colson Whitehead, Pulitzer Prize-winning author of The Underground Railroad. Aside from her role publishing the bi-monthly magazine and unearthing some amazing stories for our community, Clare is someone we all wish lived a little closer to us so we could hang out with her and her beautiful family. And that sense of humor! If you don’t know Clare, you won’t want to skip over this. Enjoy!
If you had a personal mission statement, what would it be?
Always be on the lookout for inspiration and joy, even in the tiniest of details.
Besides content marketing, what other niche could you write about?
My focus outside of my role with CCO magazine is original research for content marketing. I help companies tell data-driven stories to inspire and educate their audiences. The subject areas related to this are:
– The ins and outs of original research for content marketing—from strategy and survey design, to data visualization and publishing … and everything in between.
– The art of interviewing experts. I got my…
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