How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments -- like testing the copy of an email subject line or different landing page designs -- can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you'll learn. The best marketing teams explore new ideas and experiment on a regular basis. This calendar will teach you how to build out processes for prioritizating, implementating, and measuring the results of your experiments. Use it to: Brainstorm experiment ideas, and build a backlog. Prioritize your ideas using the PIE method. Record your results and plan next steps. Ready to start planning your marketing experiments for the year? Download our 2017 Marketing Experiments Calendar today.

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Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you’ll learn.

The best marketing teams explore new ideas and experiment on a regular basis. But we…

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