Boost Your Online Conversions by 158% in These 7 Simple Steps

Source: Neil Patel

You have a website, and it’s gaining traffic.

But nobody’s doing much of anything.

No matter what you do, it feels like nobody’s even watching.

They visit the site, spend some time browsing, but never take any action.

Are they even real people or just bots?

How can you tell whether or not your website is actually gaining traction?

That’s a common situation faced by every new online business.

According to Internet Live Stats, there are over 1.2 billion websites online right now.

And that number is steadily climbing!

Standing out in that competitive landscape is hard enough, but getting people to your website is only half the battle.

Traffic that comes and goes with no purpose is worthless.

You need traffic that converts.

Whether it’s purchasing a product, opting in to email newsletters, or following you on social media, conversions justify traffic.

That’s why I want to present you with seven easy ways to boost your online conversions.

Here’s a video introducing the basics.

The combination of these seven steps can increase your conversions by 158%!

But I barely touch on them in the video. It’s a great overview, and we’re going to dive a little deeper into these steps.

I’m going to show you how you can use these tools and tactics to generate a more positive ROI.

Let’s get started.

1. Leverage countdown clocks

When you visit the NeilPatel.com homepage, one of the first things you’ll notice is a countdown clock.

It’s one of my favorite sales techniques.

This countdown clock shows when the next SEO training seminar starts.

And it’s accurate.

Now, of course, I’m not sitting here holding live training sessions 24 hours a day.

The clock represents the next time an offer is ending.

It’s an effective tool that improved my conversions by 11%.

But don’t just take my word for it!

One online retailer recently increased revenue by 9% by using a countdown timer.

This was just a small tweak to one page.

Imagine what that boost could do to a site like Amazon.

Countdown timers are practically what made eBay the online marketplace it is today.

Psychologists say that these timers create a sense of urgency and scarcity.

It’s a gamification technique that isn’t limited in its use to these marketplaces or my website.

If you sit on my homepage long enough, you’ll notice that the countdown timer freezes at one second.

You can use them to increase revenue and clicks on your own site.

If you’re not familiar with coding, there are plenty of free tools available online.

One of my favorites is TickCounter.

With TickCounter, you can customize and personalize a basic counter to add to your website.

Of course, you’ll want to integrate these into your site the way they make sense.

However, don’t discount them.

They’re not spammy, they don’t trigger ad-blocking software, and they are widely used by retailers and marketers everywhere.

If you don’t read on, this message will self-destruct in 5…4…3…2…

2. Use exit pop-ups

An exit popup is another way in which I’ve improved conversions on my website.

In fact, it’s one of the single most effective converting factors on my site.

This one popup improved conversions by 17% on NeilPatel.com!

Visitors are inevitably going to leave without converting.

Everyone leaves your website at one point or another, even if it is after making a purchase.

According to the Baymard Institute, the average shopping-cart abandonment rate is 69.23%.

Here’s a bigger picture of where they got that average.

Companies like IBM and Adobe have researched these rates for years.

Each comes up with different results because of timing and other data discrepancies.

The average is accurate.

These are just the people who make it through the rest of the sales funnel.

Bounce rates will vary by individual pages.

If you want to see your bounce rates, a good place to check for this is in Google Analytics.

The Landing Pages report under Behavior – Site Content shows bounce rates broken down by page.

It may look grim if you have large numbers, but don’t fret.

Bounce rates can be fixed with a few simple SEO and on-page tweaks.

Regardless of how many people are leaving, they’ll all get an exit popup that’s personalized to their individual situation.

An exit popup gives them one last chance to convert before moving on to the next website.

They’re especially effective on mobile devices.

Whether it’s to fill out a form, complete a sale, or some other reason, these exit popups work.

You can capture your leads and throw together one last elevator pitch.

When done right, it’s a savvy business move that catches people who were just on the right side of the fence.

If you’re not sure how to make them, the Hello Bar tool can do this for you.

Once you enter your website URL, you’ll be asked to select your conversion goal.

After that, you’ll be able to personalize your popup before finally publishing it.

Animations, branding, position, imagery, colors, font, and more can be changed.

An effective exit popup provides contact information and a CTA.

It won’t take long after implementing these popups before you start seeing a steady increase in conversions.

It helps if you have a great offer to present.

Here’s an idea.

3. Offer limited trials

Limited trials are a great way to attract more conversions.

Whether you offer a free trial or a low introductory rate, such as $1, these trials get customers’ feet in the door.

This is a tactic that Dollar Shave Club used to great success.

The $1 trial is even inferred in the name of the company.

Without these trials, there would be no DSL or other subscription services.

The entertainment industry would certainly be different.

Netflix offers a 30-day free trial that helps convert customers.

That’s how it built a subscriber base of 93 million people!

The money lost on squeezing margins for the trial is easily made up for over the lifetime value of the customer.

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