Tag: Experiment

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Why the Term ‘Experimental Art’ Makes Me Laugh

Why the Term ‘Experimental Art’ Makes Me Laugh

Since I don’t have a concrete summary that explains what experimental art is, let’s look at the definition of the word “experimental”: “Serving the en ...
Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

Full Funnel Testing: SEO & CRO Together – Whiteboard Friday

In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conver ...
Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

Facebook’s Testing New ‘Keyword Alerts’ for Groups Facebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, ...
Facebook Has Ended Its Explore Feed Experiment

Facebook Has Ended Its Explore Feed Experiment

Back in October, Facebook introduced a new initiative to put Page content in a separate feed from content within a user's personal network. It was one ...
Why Your Design of Experiments Is Probably Wrong

Why Your Design of Experiments Is Probably Wrong

Instead, experiments are designed to answer questions. And in this post, we'll explain some fundamentals of what experiments are, why we conduct them, ...
The Science Behind Successful Content

The Science Behind Successful Content

Author: Kelsey Meyer / Source: Convince and Convert: Social Media Consulting and Content Marketing Consulting Content marketing is truly ...
How to Build a Process for Growth Experiments

How to Build a Process for Growth Experiments

How to Build a Process for Growth Experiments. And once you get there, our new 2017 Marketing Experiments Calendar can help you build a backlog of ide ...
How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]

How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]

Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments -- like testing the copy of an email s ...
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