Chalk Talks: Using Video to Accelerate and Close More Sales Deals

Chalk Talks: Using Video to Accelerate and Close More Sales Deals

Covered in the session, we learn how video can shorten your sales cycle, improve customer relationships, and help you close more deals. You can check it out below: Chances are you are facing some of these challenges throughout your sales cycle: Relationships Trust Showing Value Buying Groups It’s challenging to build strong relationships when we’re not in front of our customers as often as we’d like to be. Create quick, easy, personalized messaging that you can send out using your laptop video camera as easily and seamlessly as you would an email. Chances are your marketing team is creating all kinds of great content that you can leverage throughout the sales cycle. When to use video throughout the sales cycle Early in the sales cycle, everyone’s looking for that silver bullet. Having your CEO or an executive within the organization create a personalized video, sending it out to one of their executives, creates a more personalized connection and can ultimately help win the business. If you were in front of a customer, you’d be yourself. Create shared video libraries. Attach Log in with or sign up with Disqus or pick a name Disqus is a discussion network Disqus never moderates or censors. Load more comments Powered by Disqus Subscribe Add Disqus to your siteAdd DisqusAdd Privacy SECURITY WARNING: Please treat the URL above as you would your password and do not share it with anyone.

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If you’re like many sales reps, you can’t be in front of your base as often as you would like to be. So how do you cut through the noise and keep prospects and customers engaged at each stage of the sales cycle?

This episode of Chalk Talks is presented by Jesse Cournoyer, the Manager of Sales for North America and EMEA at Vidyard. Covered in the session, we learn how video can shorten your sales cycle, improve customer relationships, and help you close more deals. You can check it out below:

Chances are you are facing some of these challenges throughout your sales cycle:

Relationships Trust Showing Value Buying Groups
It’s challenging to build strong relationships when we’re not in front of our customers as often as we’d like to be. If we’re not speaking to our champions in a personalized and humanized way, how are we to build trust with them? Demonstrating value is more powerful than showing so why aren’t we leveraging all the tools at our disposal to demonstrate the goods? Multiple stakeholders are often involved in buying decisions. It’s important we’re reaching the right people, with the right message to avoid a broken game of telephone.

Types of video to use to help overcome these challenges

Personalized video. Create quick, easy, personalized messaging that you can send out using your laptop video camera as easily and seamlessly as you would an email.

Custom screen captures. Make sure that you’re sharing the relevant information that a customer wants to see while still remaining a part of that shot.

Off-the-shelf marketing videos. Chances are your marketing team is creating all kinds of great content that you can leverage throughout the sales cycle.

Custom sourced videos. Questions and concerns often come up throughout the sales process. Being able to source internal subject matter experts to create quick videos to address challenges quickly and in a way that a customer can really understand can make all the difference.

When to use video throughout the sales cycle

Early in the sales cycle, everyone’s looking for that silver bullet. How do you get the message that you want to convey across? Customers are inundated with stuff coming at them a mile a minute. Personal video outreach is your silver bullet. It’s that compelling call-to-action that everyone’s talking about and it’s got a personalized message behind it that a customer can’t wait to hear.

If you’re like many organizations, chances are there are going to be pass offs throughout the deal cycle. Personal intro videos are a great way…

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