But it’s hard to put in the work for something you don’t feel any connection with. Do more of what you’re good at and less of what you hate. It doesn’t matter how fantastic your product or service is if you can’t communicate that to customers. Professional copywriters know “the more you tell, the more you sell.” And that’s even more true in the content marketing world — the more high-quality content you can create, the more authority and customer connection you can build. Just make sure that your writer is looking at real customer feedback. The stakes are high If you’ve got a big launch or an important marketing campaign, you need your copy to make a great impression. It means customer-focused copy that clearly conveys valued benefits. It means making sure you know the difference between your and you’re. That’s why it pays to study copywriting and content marketing, even if you turn over every word to someone else. A terrific copywriter can make you sound fantastic — but as the business owner, you’re the one who’s ultimately responsible for your story.
We write a lot of posts on Copyblogger about how business owners can apply techniques used by professional copywriters.
With all of this information, no one should ever need a pro, right?
Well … I wouldn’t say that.
Sometimes it makes sense to do it yourself, and sometimes it’s a very good idea to call in a professional writer.
Today, I’m going to talk about five scenarios when you’ll want to bring in a pro.
1. You just aren’t any good at it
Talent is about 90 percent a function of putting in the work.
But it’s hard to put in the work for something you don’t feel any connection with. And sometimes you have a pressing need, but not enough time to get good enough to do it yourself.
Lots of people hate to write.
If the thought of writing is about as appealing as dental surgery, you’ll never put in the work to get good.
Do more of what you’re good at and less of what you hate.
If writing isn’t for you, hire or partner with a really good writer to make sure that part of your business gets the attention it needs.
It doesn’t matter how fantastic your product or service is if you can’t communicate that to customers.
Every company needs to communicate a powerful message — and that means you need strong writing.
2. You don’t have the bandwidth
Even if you love writing, there’s a limit to how many words you can consistently get onto the page or screen every day.
Marathon writing sessions can work for some people, but they can also lead to burnout and sabotage your productivity in the long term.
Copyblogger Media is a writing-based company. All of the founding partners have written their own content at various points in their business lives. And of course, Brian Clark built Copyblogger in the early days purely on the strength of his own writing.
But as our business has grown, we’ve needed to grow our writing staff with it. We pulled in a team of terrific writers to help us out with the sheer volume of content and copy we need to create.
Professional copywriters know “the more you tell, the more you sell.”
And that’s even more true in the content marketing world — the more high-quality content you…
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