So when approaching your video marketing strategy, it’s always worth considering how many ‘assets’ you can create from a single shoot. Reviewing some of our campaigns last year provided us with an insight into how forward-thinking businesses are now using professional content. Here’s a breakdown of some of the ways how smart marketers are utilising video campaigns to gain a competitive edge and grow their business: Social Video Undoubtedly the fastest growing use of video is for posting and sharing on social channels. All crowdfunding videos are not made equal, so ensure you have researched your market, your supplier and understand what information is required. Event Promotion Nothing new here – but the ability to present promotional video in the run up to your event will greatly increase your chances of generating ticket sales. Recruitment videos can be equally important for employee engagement, ensuring teams feel valued. Few mediums can communicate emotion like video can – and it’s this ability to build the brand through professionally shot, evocative images, that helps video trump other formats. Whether used in a traditional training environment or to assist during sales presentations, well-constructed process videos communicate messages in a format that is both entertaining and memorable. Corporate Presentation No one enjoys ‘death by PowerPoint’ and whilst there will always be a requirement for this style of delivery, we’re being increasingly asked to develop video content that will support presenters. Always consider the audience and how you intend on sharing.
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Video Trends to Kickstart Your Year
2018 was a year where we were asked to help businesses use video in more ways than ever before. One of the reasons why video is such a powerful and cost-effective medium is within its versatility. So when approaching your video marketing strategy, it’s always worth considering how many ‘assets’ you can create from a single shoot.
We help our clients plan how their video will be utilised across as many platforms and channels as possible. This not only maximises the chances of your messages being seen but provides a far greater return on your investment.
Of course, the plethora of social channels available to a marketer now encourages much greater scope for ‘getting it out there’ – but it’s also a question of what are you putting out. What are the objectives behind the content creation and what action would you like the audience to take? Where are they in the sales funnel?
Reviewing some of our campaigns last year provided us with an insight into how forward-thinking businesses are now using professional content. Here’s a breakdown of some of the ways how smart marketers are utilising video campaigns to gain a competitive edge and grow their business:
Social Video
Undoubtedly the fastest growing use of video is for posting and sharing on social channels. The bite-size nature of the medium allows businesses to cost-effectively shoot multiple clips in one sitting, before scheduling. Whilst this can be a great way of connecting and engaging with followers, it’s also essential that the videos align with the wider objectives of the marketing function.
CrowdFund
Now one of the major funding streams for businesses at all stages, crowdfunding shows no sign of slowing, and for many startups, having a great launch video can make or break their chances of reaching the target. All crowdfunding videos are not made equal, so ensure you…
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