Kelsey Humphreys sits down with Nathalie Lussier to talk about how she keeps transitioning from one successful business to another. She built her first health blog into a site that now boasts over 750,000 yearly visitors and more than 1 million page views. For Lussier’s first business, her blog, she credited passion as a big factor in her success. She then transitioned into a passion for helping her clients, followed by a passion for helping other entrepreneurs. I think it can be argued that there are founders who create in an industry they’re not passionate about, but they are passionate about something in business. Take the time to learn best marketing practices for your product or industry in order to follow your passion successfully. “ Before you start a service business or create a product, spend the time asking questions and gathering data to make sure you will have a demand for your creation. From her one-on-one coaching, to her web design business, to her current digital product offerings, Lussier prioritized communicating with clients. She also made sure she was managing their expectations and offering them great customer service. “Tons of little things, like project management software, helped us a lot ... having meetings with clients and making sure that they're clear with that we're, how things are progressing behind the scenes.
Kelsey Humphreys sits down with Nathalie Lussier to talk about how she keeps transitioning from one successful business to another.
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Nathalie Lussier is a blogger, an award-winning entrepreneur, an international keynote speaker and the the creator of a wildly popular free 30-Day List Building Challenge program for entrepreneurs ready to scale. She built her first health blog into a site that now boasts over 750,000 yearly visitors and more than 1 million page views.
As her blog grew, viewers and clients began asking how she expanded so quickly. This interest led to the creation of her second business, a six-figure consulting company offering digital marketing training products. Her current focus is on her growing software startup AmbitionAlly, which she co-founded with her husband. I sat down with Lussier, who went from college straight into entrepreneurship, to talk about how she keeps transitioning from one successful business to another.
Stay passionate.
For Lussier’s first business, her blog, she credited passion as a big factor in her success. She then transitioned into a passion for helping her clients, followed by a passion for helping other entrepreneurs.
I think it can be argued that there are founders who create in an industry they’re not passionate about, but they are passionate about something in business. They may just love building or love serving people or love creating jobs, etc. You have to have passion about what you’re doing in order to go the distance with your ideas.
Master marketing.
Lussier quickly added that passion alone is not enough.
“Learning marketing helped a ton. If nobody knew about my blog, it would have never gone anywhere. So, really learning about how to blog properly, how to actually write for the kinds of people I wanted to reach, that was the biggest ‘a-ha’ for me.”
Brendon Burchard told me the same thing when I interviewed him a couple of years ago. He is an author with a message,…
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