The advertising industry has a major morale problem, and it's not going to go away on its own. To help agencies tackle these questions and visualize the challenges in front of them, we created the following five charts based on the Campaign US survey results. 1) Overall morale among agency employees has steeply declined. Those numbers were alarming at the time, but they haven't improved -- in fact, morale among agency employees has experienced a distressing decline in 2016. This year's survey results found that 47% of agency employees report either "low" morale (31%) or "dangerously low" morale (16%). 2) Agency employees with low morale also reported dissatisfaction with leadership and advancement. So what factors are responsible for this drop in morale? Less impactful were overall company performance and diversity. 5) Low morale has a massive impact on agency employee performance. Regardless of whether they reported high or low morale, 98% of respondents said that morale had an effect on their performance.
The advertising industry has a major morale problem, and it’s not going to go away on its own.
Campaign US recently conducted the Second Annual Morale Survey for 2016, and their findings reveal a staggering decline in overall morale among agency employees. Along with slipping morale, the study also uncovered a troubling host of symptomatic issues, such as talent retention and a decline in employee performance.
So what are the root causes of this morale problem? What impact will it have on talent retention? What areas of employee experience do agencies need to make an effort to improve?
To help agencies tackle these questions and visualize the challenges in front of them, we created the following five charts based on the Campaign US survey results. Check them out below to see the far-reaching effects morale has on the industry.
1) Overall morale among agency employees has steeply
declined.
When Campaign US conducted their first Annual Morale Survey back in 2015, only 34% of employees said their morale was either low or dangerously low. Those numbers were alarming at the time, but they haven't improved -- in fact, morale among agency employees has experienced a distressing decline in 2016.
This year's survey results found that...
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