6 Tools To Turbocharge Your Content Marketing in 2017. Using Buffer to streamline your social media publishing saves time and eliminates any headaches from juggling multiple social media profiles. The intuitive platform connects you with a real-time filterable news feed of trending content from around the globe. Using SumoMe tools can help increase the frequency with which your content gets shared across social media platforms. Ninja Outreach Ninja Outreach makes finding influencers easy. SendGrid makes it easy to create email funnels that can be A/B tested right down to the last detail, allowing you insights into what is working and what isn't. Once set up, SendGrid will streamline your email outreach, allowing you time to focus on other aspects of your business. They can be used in combination to increase your brand engagement. You can identify content with viral potential using Almighty.Press, then automatically queue the content for social media syndication using Buffer. Once users visit your site, you can use SumoMe to increase the chances of a social share or email opt-in.
A fresh year presents the perfect opportunity for your brand to recap its 2016 content marketing performance: You may want to examine ways to build upon those past lucrative strategies and reexamine under-performing ones. Did you meet your goals? What new tools are available to enhance your content marketing game plan for 2017?
And exactly how are you going to increase your value in 2017?
One important development in 2016 was the major changes unveiled by Facebook. Content-marketing-centered businesses were deeply affected by Facebook’s News Feed algorithm changes, which drastically decreased organic reach. Publishers reported up to a 42 percent decrease in referral traffic from Facebook. These unexpected changes indicate that brands need to be increasingly focused on their own audience reach and retention in 2017.
Now is the time adopt new technology for the new year. To help you get started, here are six tools that will turbocharge your content marketing strategy in 2017.
Buffer
Buffer is a smarter way to post your content to social media. It’s like the Swiss Army Knife of social media tools and can really help with streamlining your social media syndication efforts.
Buffer lets you connect all of your social media profiles into one central hub. From there you can schedule content to all of your social media assets with just a few clicks. What sets Buffer apart is its post analytics, which helps you dish out content to your audience at just the right time.
Using Buffer to streamline your social media publishing saves time and eliminates any headaches from juggling multiple social media profiles. This gives you more time to focus on creating quality content, and less time scheduling it.
Almighty.Press
Almighty.Press is a content-discovery tool that goes well beyond measuring basic engagement metrics such as likes, tweets and share counts. The intuitive platform connects you with a real-time filterable news feed of trending content from around the globe.
The virility of the content is measured using its Almighty Force algorithm. This allows brands to track trending content before it becomes saturated. The end result is viral content topics that arrive ahead of your competitors’.
Using Almighty.Press to identify, track, and publish trending topics before they are saturated will give your content the edge to conquer engagement algorithms employed by many social networks.
SumoMe
SumoMe offers an array of solutions to help grow your audience and improve the reach of your content. Most notably, SumoMe provides a list-building tool with an exit intent feature which tracks a user’s mouse movement to identify when that user intends to leave your website. This can be used to trigger a pop-up message with related posts, an email opt-in form or a custom special offer.
Brands can improve conversion rates on any page with full-screen calls to…
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