That button is, of course, video, and like a big homing missile, it can have a devastatingly positive impact on deals if aimed properly. Here’s a sneak peek at what they’ll discuss: 3 bunker-busting steps for applying video to your Q4 sales: 1. Record personalized videos for each and send them via email with thumbnails showing the prospect’s name on a whiteboard. If this is helpful, then you definitely need to sign up to watch How Our SDRs Tripled Response Rates With Personal Video Messaging at Fast Forward. If you have pipeline but it’s stuck, dislodge it with video reminders Kickstart deals that have stalled out by introducing something new. If you have the deals but are losing them, cement a personal connection Despite what prospects may say, how they feel about your team heavily influences whether they’ll sign with you. If it comes down to a close race between you and a few other vendors, that personal touch may be enough to tip the balance in your favor. If this is helpful, you definitely need to sign up and watch How To Crack That Key Account With Hyper-Targeted Prospecting at Fast Forward. If you send 50 videos and of those, five prospects watch them all the way through, those are your best leads. Based in Brooklyn, Chris spent years selling SaaS technology solutions and now helps those companies craft their content marketing strategies.

Source: Vidyard

That button is, of course, video, and like a big homing missile, it can have a devastatingly positive impact on deals if aimed properly.

Only, today, let’s give all the theory a rest. You’re here to crush your Q4 and we’ll jump straight to tips that’ll help.

For example: be there on November 30th. The sales legends John Barrows, Sales Coach, and Ralph Barsi, Global Inside Sales Leader at ServiceNow, will be dispensing end-of-quarter video selling advice live at Fast Forward, Vidyard’s forum for top sales experts.

Here’s a sneak peek at what they’ll discuss:

3 bunker-busting steps for applying video to your Q4 sales:

1. Aim before you launch video within your funnel

Video is a precision instrument and before you apply it, ask yourself where you’re stuck. Do you need leads? To move deals forward? To get signatures? Here’s what to do at each stage:

If you need pipeline, use video to book meetings

Video outreach can act like nitrous oxide for your lead flow. Go for the low-hanging fruit and target closed-lost leads from 6-12 months ago as well as prospects who recently went dark. Record personalized videos for each and send them via email with thumbnails showing the prospect’s name on a whiteboard. These clips often inspire enough curiosity to deliver 8x higher open-to-reply rates.

And if you sell multiple products, use video to reach out to stakeholders from different business units to snare their interest and increase your deal-size.

If this is helpful, then you definitely need to sign up to watch How Our SDRs Tripled Response Rates With Personal Video Messaging at Fast Forward.