Tag: Netflix

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The Secret to Hitting the Creative Sweet Spot

The Secret to Hitting the Creative Sweet Spot

What if you saw it 10 times? 25 times? Embrace the creative curve The pursuit of both familiarity and novelty results in a bell-shaped curve relations ...
Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data]

Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data]

In this post, we'll cover new data on calls-to-action and how tailored CTAs perform compared to their counterparts. As the below data shows, personali ...
Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing

Brands Can Speed Up Their Digital Tempo With Vertical Video Marketing

Customers are the lifeline of any business. With 1 billion users, Instagram is rightly tapping this opportunity. It is a full-screen video creating fa ...
Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success

Why a ‘Personal’ Customer Experience Is Critical to Your Business’ Success

Personalization? Just be sure to be transparent about how you use their data. So, whether you're perusing your newsfeed, product recommendations or su ...
Why Digital Marketers Should Be More Like Personal Shoppers

Why Digital Marketers Should Be More Like Personal Shoppers

I'd been shopping at the same department store for 10 years. You have a digital relationship with your customers. But are you creating digital experie ...
The Insane Amounts of Data We’re Using Every Minute (Infographic)

The Insane Amounts of Data We’re Using Every Minute (Infographic)

With all the tweets, iMessages, streamed songs and Amazon prime orders, did you ever wonder just how much data is actually being generated every minut ...
Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science

Make Your Ads Works of Art but Your Marketing Plan Needs to be All Science

The marketing data has always been there -- consumers browsed websites, abandoned shopping carts, and some channels performed better than others -- bu ...
Actor Brings Community Model to Content Creation

Actor Brings Community Model to Content Creation

Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. At Content Marketing World 2017, Gordon-Levitt talked about ...
Beyond the Blog Post: 6 Content Formats Your Audience Wants

Beyond the Blog Post: 6 Content Formats Your Audience Wants

According to a 2017 study from Arkadium, which helps brands create interactive content, 78 percent of respondents prefer text to incorporate multimedi ...
How Cards Against Humanity Helped Us Shape Our Product Story

How Cards Against Humanity Helped Us Shape Our Product Story

Cards Against Humanity is more than just a game to me -- it led to an epiphany that shaped the way my company developed its product story around conte ...
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