10 Ways to Grow an Organic Instagram Presence

Do you want more Instagram followers? You can find these users by checking hashtags that are relevant to your interests and brand, or by viewing the followers of your favorite accounts. Sue B. uses bee emojis in her bios! Users might find a photographer’s Instagram account by searching for the camera emoji. #4: Add Hashtags to Gain Traction The right hashtags can expose your images to a large targeted audience. Simply type in a major hashtag from an already-popular post and see which of the resulting related hashtags you can add to your post to bring in new traffic. Share quotes that will be meaningful to your Instagram audience. Tag other users in your post to ask for their input. Each of the Instagram accounts above is vastly different from the others, but they’ve all managed to build large, engaged audiences of loyal followers. Share your thoughts in the comments below.

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Do you want more Instagram followers?

Looking for organic Instagram growth tactics?

With more than 300 million active monthly users, Instagram still
offers businesses the opportunity to reach new users without buying
ads.

In this article, you’ll discover 10 organic tactics used
by top Instagram marketers to gain more Instagram
followers
.

organic marketing tips to increase instagram followers
Discover 10 organic ways to grow your Instagram
presence.

Tips From Sue B. Zimmerman

@SueBZimmerman, a
featured speaker and recognized Instagram expert, started her
Instagram accounts five years ago. Here are the organic tactics
she’s used to amass an audience of over 40K followers on two
separate accounts.

To start with, you need to
post consistently
. While the average Instagram
account posts once per day, more successful accounts (like Sue’s)
tend to post more frequently. Choose a frequency you can
hold to
.

sue b zimmerman instagram bio
Sue B. Zimmerman has amassed a large following on
Instagram.

As you begin to receive comments and questions on your posts, be
sure to respond to everyone who engages.

You’ll also want to find and engage with others who post
content related to your business, industry, or brand
. You
can find these users by checking hashtags that are relevant to your
interests and brand, or by viewing the followers of your favorite
accounts.

As you engage with others, don’t simply like the photos or leave
generic comments. Comments like “Nice pic!” won’t leave an
impression or inspire someone to check out your account. If you
want to gain a new follower, leave thoughtful
comments
that have some heart!

Ready for some pro tips?

#1: Cross-promote to Gain Followers

If you have a blog or are on Twitter, Facebook, or Snapchat,
you’ll want to broadcast and amplify the fact that you’re also on
Instagram.

sue b zimmerman cross-promote example
Share your Instagram username on your other social
channels.

For example, take a screenshot of your Instagram
account
and share it on Facebook along with a link
to your Instagram page
. Or simply share your
Instagram username
in the post and ask your
followers to follow you on Instagram
.

#2: Add Emojis to Boost Discoverability

Emojis are the universal language on Instagram. In fact,
Instagram
reports
that nearly 50% of all captions and comments on
Instagram now have an emoji or two.

Because emojis are searchable on Instagram as both a hashtag or
in your user name, people can find you based on which emoji you
use.

sue b zimmerman bee emoji
Sue B. uses bee emojis in her bios!

For example, if you’re a photographer and include the camera
emoji in your bio, a stranger who’s looking for a photographer by
running a search for the camera emoji just might find you.

instagram emoji search
Users might find a photographer’s Instagram account by
searching for the camera emoji.

#3: Create a Photo Theme to Reinforce Familiarity

Instagram is akin to a digital magazine, so curate content that
shares a similar theme or vibe. For example, crop all of
your images the same way, post pictures of the same subject matter,
or use the same filter
on all of your photos.

sue b zimmerman instagram theme
Sue’s followers are used to seeing a clean font and
images with lots of color.

#4: Add Hashtags to Gain Traction

The right hashtags can expose your images to a large targeted
audience. You can add up to 30 hashtags, and interactions are
highest on Instagram posts with 11+ hashtags.

Looking for supplemental hashtags? You can use Hashtagify to find hashtags
that are relevant and related to your business. Simply type
in a major hashtag
from…

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