The link inside your bio is the only spot you can use to actively drive a prospect into your sales funnel. Since Instagram isn’t a place people go looking for goods and services, to use this networking platform as a lead generation tool, you need to offer your prospects something of value in order to get them to click on your bio link. Enter your magnetic offer The goal with your Instagram link is to provide something so valuable that the prospect would pay for it if it wasn’t free. Following your magnetic offer (or lead magnet), there should be an opportunity for your prospect to become a customer. Creating your lead magnet My husband and I have been house hunting for three years now. The same is true for your Instagram platform tribe. I have split-tested the biscuits out of this, and tools beat information every time. Tool ideas for lead magnets Checklists Templates Copy-and-paste scripts Plans or programs And then, there’s another strategy we’ve been testing for our own funnel and for some of our ecommerce clients that has been working better than anything else we’ve tried -- ever. My best-performing funnel of all time is one where I offered a free chapter of The No B.S. The first step is something with value (chapter of a book you normally have to pay for), and the second is a tool that helps you get something accomplished quicker.
The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business. Buy it now from Amazon | Barnes & Noble | IndieBound
One of my favorite quotes is from Og Mandino: “Always do your best. What you plant now, you will harvest later.” This thought is certainly true for your Instagram account.
One of the most challenging parts of getting an ROI from Instagram is that you have only one link to use. The link inside your bio is the only spot you can use to actively drive a prospect into your sales funnel. This link should be used wisely and never simply as a link to your home page.
Since Instagram isn’t a place people go looking for goods and services, to use this networking platform as a lead generation tool, you need to offer your prospects something of value in order to get them to click on your bio link.
Enter your magnetic offer
The goal with your Instagram link is to provide something so valuable that the prospect would pay for it if it wasn’t free. But of course, they don’t need to pay you. All they need to do is give you their contact information. This could be a free guide, ebook, report, coupon/certificate, video series, webinar, mind map, check list or ticket to an event.
Following your magnetic offer (or lead magnet), there should be an opportunity for your prospect to become a customer. If you own an ecommerce business, this offer could come immediately following the initial magnetic offer, while high-end luxury products might use a few messages in between to nurture the relationship before asking for the sale. For consulting services and health care practitioners, your goal is to drive your prospect to an offline conversation.
Creating your lead magnet
My husband and I have been house hunting for three years now. Through several mishaps, houses we’ve gone after have fallen through. In these three years, we’ve seen close to 100 houses.
In many of the homes we’ve looked at, there’s wallpaper we know will have to be removed. I’ve done this job before, and if you have, too, you know that it sucks. If we did…
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