Social Media Marketing: Is It A Myth Or Real Success Factor?

(Photo : Justin Sullivan/Getty Images) Many business owners have made countless claims about how social media reshaped the future of their company into something absolutely pleasurable - increased customer loyalty and engagement, higher profit, stable status in the market, etc. In a report by Business News Daily, social media networks "are fantastic resources" for companies - small scale or large scale - that wish to make a strong identity in the market. This could be true. Facebook, for example, is undeniably the biggest social network by far. A week ago, Facebook for Business, through twitter, reported that Facebook ads is one of the greatest spendings made by more than 2 million businesses in the United States. Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year https://t.co/kwNdgUBiV5 #FacebookAds pic.twitter.com/vxjlbX2K5T — Facebook for Busines (@FBforBusiness) December 6, 2016 Because of its seemingly endless marketing capabilities, many people like to believe that there is nothing Facebook or other social media networks cannot do for someone's business. However, some experts suggests that this belief is a myth, and that there is somehow a limitation to the utilization of this technology. According to TNW, social media is not something that an entrepreneur leaves a task with and expect to get huge returns without rigorously monitoring the progress. As a business owner, one must take time to engage with people like publishing an interesting article, posting engaging contents, make use of comments and review sections. In short, social media utilization must be coupled with a great deal of effort.

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Is social media a dead end for business or definer of pleasurable future? (Photo : Justin Sullivan/Getty Images)

Many business owners have made countless claims about how social media reshaped the future of their company into something absolutely pleasurable – increased customer loyalty and engagement, higher profit, stable status in the market, etc. However, some experts also say that social media marketing is nothing but a total myth.

In a report by Business News Daily, social media networks “are fantastic resources” for companies – small scale or large scale – that wish to make a strong identity in the market. This could be true. Facebook, for example, is undeniably the biggest social network by far. This is what makes it truly great for entrepreneurs who want to connect with their target customers across the globe, as per the source. A week ago, Facebook for Business, through twitter, reported that Facebook ads is one of the greatest spendings made by more than 2 million businesses…

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