Tag: Cannabis
Spike Jonze Directed a MedMen Commercial About Cannabis. And It’s Pretty Epic.
Directed by Spike Jonze of Being John Malkovich and Her fame, and starring Grey's Anatomy heartthrob, Jesse Willams, "The New Normal" spot tells the s ...
These 6 Coffee Marketing Tricks Are a Perfect Blend for Your Cannabis Brand
Cannabis and coffee are similar industries in many ways.
Both markets grow from a strong love for a plant (cannabis/coffee beans), both have developed ...
So, You Think You’re a Cannabis Industry Thought Leader?
For better or worse, a big part of my job working in PR is to establish clients as thought leaders.
It’s no secret that the cannabis industry is nuanc ...
Stand Tall for Your Values and Your Cannabis Brand Will Stand Out
The market is saturated with good products, which makes authenticity and commitment all the more important to building a brand.
The competitive landsc ...
Marketers Are Overcoming Unique Challenges to Build Campaigns for the Nascent Cannabis Industry
People are always comparing the cannabis space to the dot-com boom, and for good reason.
It’s a good time to be marketing this space.
Using tactics fr ...
Using the Power of Influence to Build Your Global Cannabis Brand
Image credit: Cultura RM Exclusive | Chad Springer | Getty Images Opinions expressed by Green Entrepreneur contributors are their own.
Influencing the ...
Should Your Cannabis Company Hire a Publicist?
Facing challenges marketing their brand, some cannabis companies turn to traditional public relations to get the word out.
Image credit: PhotoAlto/Fre ...
How This Living Room Side Hustle Rapidly Expanded to a Multi-Million-Dollar Business
Learn how these entrepreneurs turned their driving mission into a wealth building strategy by staying focused and cautiously expanding.
The number-one ...
The Particulars of Marketing Your Cannabis Business: Experts Share Their Secrets
In previous articles, we’ve looked into numerous aspects of getting into the marijuana industry, including how to convince investors to give you money ...
3 Ways Cannabis Brands Can Make a Powerful First Impression
Cannabis culture, though scaling quickly, is still an exclusive club.
Only nine states in the U.S. allow its sale and use as a general consumer produc ...