Image credit: Cultura RM Exclusive | Chad Springer | Getty Images Opinions expressed by Green Entrepreneur contributors are their own. Influencing the influencers. The marketing world has accepted that the voices of influencers can play a powerful role in building the reputation of any new product. So, how are cannabis companies getting more consumers and influencers to come out of the “cannabis closet,” let alone share their excitement online? Over the past decade, consumers living on the West Coast have had the luxury of being able to purchase well-branded cannabis products in various forms. This is how top cannabis brands are gaining a foothold in a rapidly changing environment. Changing the stigma against cannabis. This year it became the largest of the nine states to legalize adult-use. However, even in legalized states, brands face obstacles to connecting with new customers, and that’s where influencers come in. Although still federally illegal in the United States, Canada has made cannabis legal at the federal level, and allows exportation of medical cannabis to select countries around the world.
Opinions expressed by Green Entrepreneur contributors are their own.
Major global trends tend to originate from a handful of influential regions and cities worldwide. In the case of cannabis, Los Angeles has always been ground zero for the emergence of the first-ever legal, branded products.
I have had the fortunate experience over the past three years of watching the industry grow from a small group of products to an elaborate mix of excellent brands that consumers now get to enjoy. Prior to that, I did extensive work in the influencer marketing field when it was still a nascent industry — much like cannabis is now.
The path to influence is no secret, and I plan on sharing with you some of my insights on building a powerful, far-reaching brand.
Influencing the influencers.
The marketing world has accepted that the voices of influencers can play a powerful role in building the reputation of any new product. So, how are cannabis companies getting more consumers and influencers to come out of the “cannabis closet,” let alone share their excitement online?
We are lucky that our home base of Los Angeles is the epicenter of both cannabis culture and influence. Over the past decade, consumers living on the West Coast have had the luxury of being able to purchase well-branded cannabis products in various forms. Cannabis vape oil cartridges, for example, were first available legally in California and are now popular in other states.
For the rest of the world, it’s still new. That’s why a simple pleasure of a pack of perfectly rolled joints, in their very own beautiful box, is eliciting excitement. The possibility of one day purchasing and consuming cannabis is no longer a novelty…
COMMENTS