Author: Greetje den Holder / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet Are you st
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Are you struggling with your video marketing efforts? Have you not gotten the results that you were looking for? In this blog, I have some tips for you to take your company’s video marketing to the next level.
First, I will share 7 secrets that will make your video marketing successful. Some might not be a secret to you, and some might be an eye-opener. They allow you to assess whether there are points you can improve. Then, I will discuss the various places on your website where you can use video. Is the spot that you have picked the spot where the video does its magic best? Finally, I will talk about interactive video as that is the next step in video marketing and yields good results.
7 secrets that will help make your video marketing successful
Ash Read has listed 7 secrets to creating successful video content. Here, you can check whether you already do these tricks.
1. Focus on stories, not sales
With social media, branded content has to compete with entertainment, rather than interrupting it as it used to with TV or print. As a result, your video needs to create some kind of value for the viewer. This is a move away from hard sales. The better you tell stories about yourself that connect with the viewer, the more likely your viewers are going to understand what your company is offering and what it can do for them. This story should be cohesive and concise.
2. Use the first few seconds wisely
With the average attention span being 8.5 seconds, you must bring your story to life quickly, so as to instantly gather interest as people scroll through their feeds. In the opening seconds, you must give clarity to what your video is about and give the viewer confidence that what they are about to watch is work their time. Create a hook and upload an interesting thumbnail.
3. Target relevant audiences on Facebook
One of the features that make Facebook stand out from other marketing channels is the in-depth targeting you can use to select audiences for your content. Facebook post targeting allows you to segment audiences by age, gender, locations, languages, and interests. Sharing highly-targeted posts is a great way to make your content appealing to every member of your audience.
4. Tell your story with and without sound
In a recent change, videos now autoplay on Facebook with sound on. It is not yet clear exactly how this change will affect viewing habits on Facebook. Before the update, 85% percent of video views on Facebook happen with the sound off.
With this in mind, it is important to think about how you can ensure your video is engaging for viewers with the sound off as well as on. There are a few ways you can optimize videos for silent playback: beautiful visuals, text-heavy descriptions, and subtitles. Do remember that when enabled, the sound should offer additional value to viewers and further bring your story to life.
5. Include CTAs
When creating videos, be sure to optimize your content with calls to action (CTA). A CTA does not always have to lead to a sale or sign up directly. Instead, video CTA’s could include a subscribe to your channel, follow or like your page, share with your friends, comment on the video or check out other content.
There are three common positions to add calls to action within videos. A pre-roll CTA at the very start of the video ensures that every viewer sees them and has an opportunity to click. A mid-roll CTA can be placed somewhere in the middle. These target viewers when they are most engaged. Finally, a post-roll CTA ensures the viewer is highly interested before being presented with a CTA. Mid-roll CTAs appear to convert at the highest rate: a conversion rate of 16.95% while a post-roll CTA has a conversion rate of 10.98%.
6. Optimize for search
If you are not optimizing your video content for search, you could be missing out on huge numbers of views. Therefore, make sure to use keywords in your title and to…
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