Now, I’m going to talk about why you need to implement SEO to the video itself. Essentially, the reason you should optimize content for search engines is to make both your audience and search engine crawl robots to understand it better. Well, these are the reason why you should optimize your videos. Videos are the most consumed content right now People are watching videos like crazy. It is very likely that your video will end up without being viewed once. Google is designed to show you different types of content are most relevant to your query. That’s why most online marketers subscribe to Google alert. If you don’t already know, Google alert alerts (duh) you daily/weekly/monthly about notable new content for certain keyword. Have you tried applying search engine optimizations for your video content? The Top 8 Social Media Marketing Trends in 2017... 'Despicable Me' Star Miranda Cosgrove... Everything You Need to Know About Google... Michelle Obama Filing For Divorce Over Barack... 8 Hacks to Boost Conversions with AdWords Google Search Tricks AdChoices
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In last week’s article, I wrote about how a video can become a valuable content to improve your website’s SEO. Now, I’m going to talk about why you need to implement SEO to the video itself.
Essentially, the reason you should optimize content for search engines is to make both your audience and search engine crawl robots to understand it better. But other than that, why bother doing it?
Well, these are the reason why you should optimize your videos.
Videos are the most consumed content right now
People are watching videos like crazy. Every day, 50 million people go to YouTube and watch in a total of 5 billion videos. With that in mind, saying that your video has a tiny chance to get any view is an understatement. It is very likely that your video will end up without being viewed once.
The problem is, even the smartest crawl bots do not have the ability to watch and understand your video. That means no matter how professionally your video was made, if there are no correct tags, it’s likely to drown among the other millions of videos uploaded in the same day.
Optimizing your video for certain keywords will get your video a much-needed boost, especially if you’re a newcomer.
Increase audience reach
Optimizing your video has an indirect connection to your brand’s reach.
Most video hosting platform, especially YouTube, can offer you direct SEO benefits in search engine results pages (SERPs).
Google is designed to show you different types of content are most relevant to your query. That translates to Google showing video thumbnails mixed in with text links within the SERP.
Throughout the years, search engines have learned that there are many people who will find a video explanation easier to understand and more helpful than a standard article. This means that if you optimized your video correctly, you’re likely to get a prominent placement on SERP for the query you are aiming.
In 2017, getting the first spot on SERPs means more traffic to your video…
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