Partnering with niched micro-influencers helps bring maximum brand awareness, conversions, and ROI to targeted social media campaigns. If you partner with influential bloggers for features and reviews of your products or services, it will help you build high-quality links to drive traffic and improve your search engine ranking. Good Greens’ campaign helped generate traffic, boost their ranking, and drive sales. Make sure you let them know the benefits of the products so they can share that information with their followers. The influencers (who received free samples of the products) were asked to share images of the product and highlight its benefits, which helped grab the attention of their social media followers. They can also help you reach new audiences relevant to your business. The campaign helped increase their brand awareness by reaching and engaging new audiences. The company gave each influencer a unique discount code for 25% off to share with their followers to further encourage sales. You can start by building a relationship with local bloggers to boost your search rankings. Use influencer-promoted giveaways and contests to engage a new audience, and drive conversions through unique discount codes.
Do you want more exposure for your small business on social media?
Wondering if partnering with influencers can help?
Partnering with niched micro-influencers helps bring maximum brand awareness, conversions, and ROI to targeted social media campaigns.
In this article, you’ll discover five ways influencers can boost your digital marketing efforts.
#1: Improve Your Search Ranking
The face of digital marketing has changed many times in the past few years. Keyword optimization alone won’t have a significant impact on your search engine ranking. Google favors high-quality organic links, so without high-authority sites linking to you, you’ll have a tough time trying to outrank your competitors.
If you partner with influential bloggers for features and reviews of your products or services, it will help you build high-quality links to drive traffic and improve your search engine ranking. Micro-influencer bloggers have a large enough following to have a significant impact, and because they’re so influential, they often have a good domain authority.
Good Greens, a Cleveland-based nutrition bar company, partnered with micro-influencers to promote their products. Established in 2011, the company’s goal was to create healthy bars that also taste good. As a startup, they didn’t have the budget for a major marketing campaign.
So instead of traditional advertising, they reached out to 30 influential micro-bloggers in the Cleveland area and developed relationships with them. They gave the bloggers free samples of their nutrition bars and asked them to consider writing about the bars on their blogs.
Local blogs like Rawdorable and Spit That Out! featured the Good Greens nutrition bars and clearly described what they loved about them. The bloggers also educated their readers about the contents of the snacks and how healthy they are. Some even offered free samples so their subscribers could try the products.
As a result of the campaign, Good Greens saw their website transform from a PR0 to a PR3. It also helped drive 2,000+ visitors a month and increased their sales average by 50% in just four months.
#2: Generate High-quality Leads
Micro-influencers specialize in specific niches. When you target the right influencers, you’ll boost your brand’s visibility and raise awareness within a relevant market. This will help increase the quality of leads you generate, which also means a higher ROI.
It’s important to work with influencers who are both relevant to your niche and will appreciate your products. Get in touch with them and send them some free samples so they can try your products. Make sure you let them know the benefits of the products so they can share that information with their followers.
Man Tea, for example, partnered with several micro-influencers to promote their healthy tea for men. To select their influencers, they considered two main criteria. The micro-influencers had to be male, since the product is designed for men. They also needed to be in the fitness and health industry, because the company wanted to target health-conscious consumers.
By choosing the right influencers whose followers were already interested in healthy food and lifestyle choices, Man Tea made sure their campaign would reach a relevant audience. The influencers (who received free samples of the products) were asked to share images of the product and highlight its benefits, which helped grab the attention of their social media followers.
Athlete Daniel Rutten, who has 14K+ followers on Instagram, posted a photo of himself enjoying the tea and highlighted several of its benefits in the caption. His post alone generated more than 1,000 likes. Another micro-influencer Man Tea worked with was Filip Tomaszewski, who has 7,800+ Instagram followers.
When choosing micro-influencers for your digital marketing campaign, don’t make the mistake of focusing on reach alone. Influencers with high follower counts may help you reach a larger audience, but only a small percentage of those consumers will be genuinely interested in your product.
As a small business or…
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