Tag: Advertising
How to Do Native Advertising Right: A Brief Guide With Great Examples
But, with the prevalence of digital media, marketers’ view of the technique and how it can be applied has expanded, and with it, so too has CMI’s defi ...
How to Use Social Media the Right Way for Building More Leads
Information overload and our ability to become commercial free has changed the old fashioned marketing funnel.
Attention getting tactics will no longe ...
Advertising is Changing — Know How to Lean into the Change
Ironically, creativity is more dependent than ever on the right tools, data and systems.
“By bringing Adobe Asset Link into the picture, each team mem ...
How to Write a Helpful Headline People Will Want to Click
Advertising executive John Caples once said, “I spend hours on headlines—days if necessary.” That sounds great, but you probably don’t have that kind ...
How to Add Adsense to Your Website
What is Google AdSense?
It’s a free way for websites to make money by displaying targeted Google advertisements on their sites.
How AdSense works AdSe ...
How to Structure Google Ads Text Campaigns for Ecommerce
Campaigns A Google Ads campaign is the structural level at which you select your advertising type.
Ad Groups The next structural level in Google Ads i ...
Digital Marketing News: B2B Trends Study, Facebook’s Topics to Watch, & What Consumers Really Think of Personalized Ads
A high demand for personalized ads is tempered by increased wariness about the type of data collection that typically makes them possible, according t ...
How to Best Target Your Video Custom Audiences With Facebook Ads
By creating video custom audiences, you can target Facebook ads at your video viewers.
What Are Video Custom Audiences?
First, let’s define what video ...
5 Facebook Advertising Mistakes That Are Destroying Your Campaigns
Advertising on Facebook is getting more complicated.
So when you start out with Facebook ads — often because of lack of guidance by Facebook itself — ...
Nike’s “Dream Crazier” Ad Wins the Show at the Oscars
Nike’s “Dream Crazier” ad, which ran during the 2019 Oscars awards show, has given people something to talk about beyond the recent concerns about one ...