Tag: Advertising
Nike Vs. Gillette: “We Believe” Ad Wins Big with Massive Reach
Despite any personal opinions or feelings viewers may have about Gillette’s ad, this controversy has certainly worked wonders in terms of generating v ...
Why Consumers Click on Paid-Search Ads
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar bran ...
Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up
Facebook relaunches search ads to offset slowing revenue Facebook has announced that it will relaunch its sponsored search results and Marketplace adv ...
The Future of Video Advertising Is Artificial Intelligence
All in all, a day's work.
We are witnessing a moment in video marketing history, like moments experienced across other industries disrupted by the dig ...
7 Quick Instagram Ad Hacks for Ecommerce
If you’re looking for ideas that can help you boost engagement and ROI on the next batch of ads you launch on Instagram for your ecommerce business, s ...
The Top 8 Social Media Metrics for Advertisers
#1: Social Media Reach What Is Reach in Social Media?
Why Reach Matters Reach is a top-of-funnel metric, but still a metric that every social media ma ...
The Advantages YouTube Ads Have Over Facebook Ads
When considering the difference between using ads on Facebook versus on YouTube, it can be helpful to know what the benefits are of each right now.
En ...
Google Ads: ‘Exact Match’ Keeps Getting Less Exact
The change had three components: Function words such as “in,” “a,” “the,” and “to” could be ignored by Google in queries or in the exact match keyword ...
John Lewis Takes on Iceland in the Battle for UK Christmas Ad Views & Engagements
Every year, UK brands battle to tell the most emotive, tear-jerking, or laughter-inducing ads their marketing budgets will allow for.
Christmas Conten ...
How to Create Winning Facebook Ad Campaigns for Holiday Promotions
Campaign 1: Using Website Re-marketing The first campaign that you’ll want to run is a level 2 re-marketing (or website re-marketing) campaign.
Choose ...