Tag: Advertising
Say Goodbye to Average Position Metric in Google Ads
Average position was one of the original metrics in AdWords.
For many advertisers, the metric was helpful.
An average position of 1.5 meant that an ad ...
A Business Perspective on the Impact of Production Quality on Video Advertising
When it comes to video advertising, Wistia, a video software company, found other factors drive impact more so than the production cost.
In their rece ...
A Business Perspective on the Impact of Production Quality on Video Advertising
When it comes to video advertising, Wistia, a video software company, found other factors drive impact more so than the production cost.
In their rece ...
5 Powerful Paid Advertising Channels To Use In 2019
Pinterest influencer marketing Many advertisers have their eyes on Instagram for influencer marketing, and for good reason – Instagram influencers are ...
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
Google Adwords 101 Keywords From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords.
For example, if you’re advertisi ...
Marketers Get Ready: WhatsApp Ads Are on the Way
Despite its past experience of remaining independent from Facebook since it’s acquisition, it seems that Facebook is starting to open up in bringing W ...
The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience
So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience s ...
Social Media Ads: Basics You Need to Know About Each Platform
Keep reading for an overview of social media advertising options on Facebook, Instagram, LinkedIn, Pinterest and Twitter.
Running Social Media Ads on ...
Digital Marketing News: Buffer’s State of Social Report, LinkedIn’s Interest Targeting, Consumer Trust & Twitter’s Emojis
Buffer’s 2019 State of Social Report Buffer recently released its 2019 State of Social report, offering an in-depth look at what digital marketers are ...
Pinterest Ads: A Simple Guide to Set You Up For Success
In fact, 73 percent of Pinners say content from brands makes Pinterest more useful.
Why use Pinterest ads?
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