Tag: Advertising
Google Ads Keyword Planner Gets an Upgrade
The other day I went to the Keyword Planner in Google Ads.
I was greeted by a lightbox message that stated, “A Better Keyword Planner.” The box said s ...
How to Use Facebook Attribution to Scale Your Conversions
The Facebook attribution tool helps you better understand how users interact with your ads to determine the “customer’s journey” leading up to actual ...
Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push
Reuters What CMOs Are Focusing On in 2019 [Infographic] 74 percent of CMOs plan to encourage peer engagement and the transfer of knowledge among talen ...
Find Customers With PPC Advertising
With CPM-based advertising, a specific number of impressions are guaranteed by the ad spend; whereas for other types of online advertising (like CPC), ...
How to Use the Google Ads Keyword Planner
The first, “search for keyword and ad group ideas,” is great if you want to brainstorm and find new keywords to add to your campaign.
So if you sold f ...
How To A/B Test Ads In Google Ads
Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess I’ll show you how the two approaches that PPC professionals use ...
How to Use Google Ads Extensions
Look no further than Ad Extensions!
Ad Extensions offer you the ability to show potential customers your phone number, address, mobile app and even yo ...
How to Optimize Your Google AdWords Quality Score
Then click on the keywords tab, and this will show you the keywords in that specific campaign and within that ad group.
Your quality score is made up ...
How Brands Get People to Care. And How Yours Can, Too.
What does the commercial’s imagery have to do with automobile features?
While emotional connection won’t always overcome vast differences in quality o ...
17 Charts That Show Where Social Media is Heading
There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying ...