Social Media Conversion: What’s Spooking Your Customers?. Strategically using content to lure in potential buyers should be enough, right? Wrong! Everyone is eager to invest in the golden goose of content production, but how many marketers actually see a return on their investments? Think about it from a psychological perspective. Customers were interested enough in your product to place it in their shopping cart. They read the description, ogled the accompanying images, and weighed the value with the proposed cost. Attractive interfaces and simple usage go hand-in-hand with platforms like Instagram and Facebook. Show customers you value their time, and they’ll reward you with improved sales. Social media is useful for brand awareness, legitimacy, and developing consumer interest, but it isn’t the be-all and end-all of success.
Do you have plenty of ‘likes’ and followers, but your sales are still skeleton-thin?
By now, most savvy marketers should be fully aware of the benefits of using social media for the purposes of attracting customers to their brand. Strategically using content to lure in potential buyers should be enough, right? Wrong!
If you’re not fully aware of your customers’ journey from social media to completed purchase, you may be setting yourself up for dreadful social media conversion.
Everyone is eager to invest in the golden goose of content production, but how many marketers actually see a return on their investments?
According to the Baymard Institute, 68.81% is the average documented online shopping cart abandonment rate. While this statistic may be scary, there are three key steps you can take to vanquish shopping cart abandonment for good.
Be Upfront with Customers – Treat, Don’t Trick
Transparency is highly valued by many consumers. If you advertise a certain price, don’t unintentionally construct a sleazy salesman persona for yourself by adding fees that magically appear in the shopping cart stage.
The price attached to the item should be the final price. Think about it from a psychological perspective. Customers were interested enough in your product to place it in their shopping cart. They read the description, ogled the accompanying images, and weighed the value with the proposed cost.
When you surprise them…
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