Don’t Waste Your Time on Internal Video Production

Don’t Waste Your Time on Internal Video Production

Interesting Not Interesting Share Tweet Every day, video is evolving. What once seemed like rocket science in the early 1950’s, is now so abundant on our phones and tablets that we casually swipe past it with the touch of a finger. Just because you have a camera that records HD video doesn’t mean you’re a professional videographer. There’s a lot of skill and strategy that goes well beyond the equipment, so if quality is what you want in your company videos, you shouldn’t waste your time on internal video production. Unless you’re in the film industry producing comedic gold like Wayne’s World or are a Fortune 500 company with the budget to take a gamble on something obscure, I suggest handing the reins to video experts while you focus on what your business does best. Sure they shoot HD video, but with a fixed lens, built-in microphone, and rely on ambient light. You have more “wiggle room” to fix a shaky video shot with some of the editing software out there today (though you should also be using a tripod!). Another necessity for quality video is lighting equipment. Some of my most proud work created early on in my career, I would never put my name on today. It’s important your videos leave a good impression of your brand.

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Every day, video is evolving. What once seemed like rocket science in the early 1950’s, is now so abundant on our phones and tablets that we casually swipe past it with the touch of a finger. Nowadays, we’re all amateur videographers with a simple horizontal flip of a smartphone and the press of a button. The thing is, that’s all these videos are – amateur. Just because you have a camera that records HD video doesn’t mean you’re a professional videographer. There’s a lot of skill and strategy that goes well beyond the equipment, so if quality is what you want in your company videos, you shouldn’t waste your time on internal video production.

Professional video needs to come from the lens of an expert

Just because I own a KitchenAid mixer, doesn’t mean I’m Martha Stewart. There are many more skills (that I’m certainly lacking) required to make the perfect shortcake.

Lousy metaphors aside, what I’m trying to say is just because you can operate a camera, doesn’t mean you are qualified to shoot professional videos for your business. Users are more selective (and educated) than ever, and they can spot a video that looks like a cheap commercial in a heartbeat.

Why do you think the classic comedy Wayne’s World is so funny? Besides hilarious casting, it’s because two grown men are shooting a cheap cable access show in their basement. It works because that was the intention behind the humor.

If you’re trying to tell stories about your business, I’m sure you don’t want to become the laughing stock of your industry. Unless you’re in the film industry producing comedic gold like Wayne’s World or are a Fortune 500 company with the budget to take a gamble on something obscure, I suggest handing the reins to video experts while you focus on what your business does best.

Cringe-worthy content will do more damage than good. Is that a risk you’re willing…

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