Tag: Google Marketing Platform
15 of the Best Chrome Extensions for Social Media Marketers in 2019
The 15 best Google Chrome extensions for social marketers Your day is going to be busy.
All that and (much) more for your busy social marketing day.
S ...
Content Marketing
How to Write 5 or More Articles a Week and Not Burn Out Does Infographic Marketing Still Work?
If you spend the time to get really good at making each ...
Empathy Mapping for Marketing Content: What It Is and How to Do It Well
That's where empathy mapping comes in.
What Is an Empathy Map?
It teaches you how to connect with the people who will consume your content, products, ...
Leveraging Analytics Data to Improve Your Content: A #CMWorld Twitter Chat with To Cordill
But this gift comes with a price.
We turned to Tod Cordill, proprietor of Moderno Strategies, for answers.
He shared how Google Analytics can show us ...
How to Use UTM Parameters to Track Social Media Success
UTM parameters.
What are UTM parameters?
UTM parameters are pre-defined text codes added to a URL to track important data about website visitors and t ...
Five Ways to Run a Tailor-Made Content Audit
Is our content share-worthy and/or link-worthy?
(i.e., Are we timely?
If your program has been up-and-running for some time but you’re ready to assess ...
How to Use the 4 Most Helpful Reports in Google Analytics
While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic, navigation su ...
Adopt a Curation Mindset to Get More From Your Top Content
That’s why we brought back this post about how to amplify your best content.
You need at least a snapshot view of which content is performing well eno ...
The Ultimate Guide to Google Analytics in 2019
Other marketing analytics options (such as HubSpot) can give you all the data you need with much less work.
HubSpot users can follow these simple inst ...
What Does Ideal Video Marketing Look Like to You?
In short it can put a brand on a completely new trajectory.
Without that you will become lost in a giant sea of mundane, middle of the road video cont ...