Author: John Jantsch / Source: Duct Tape Marketing < All Articles No matter how often Google updates their algorithm in an attempt
No matter how often Google updates their algorithm in an attempt to devalue backlinks, they still remain essential for a sound SEO strategy. Keep in mind that there are definitely right and wrong ways to go about it. Buying links and getting fake reviews are a thing of the past. These days, search engines don’t have tolerances for this type of activity and will penalize your website for carrying out these tactics.
Today, let’s just focus on the tactics that will set your business up for success.
Networking for effective link building
You can’t hide behind your computer forever! Link building today is very similar to how you would do effective networking. Honestly, my best advice for getting links is by meeting real people and promoting their content. That’s it.
Guest posting is still a great link building tool (especially for getting exposure for somebody who doesn’t currently have a lot of traffic driving to their site), but it should be done by networking, not spamming. If when writing a guest post, your only intent for writing it is to get links directing back to your site, then you’re probably not going to get much value out of it.
When you employee effective networking techniques, you’ll start to see real link building results.
Why link building starts with content
No matter how you look at it, link building begins and ends with useful content. If you don’t have it, there’s little chance you’ll succeed in your efforts to acquire links. Put simply, people link to things worth sharing. If you want to get a lot of shares, you need to get a lot of momentum going.
One of my favorite link building strategies is to find sites…