What Is Demographic Segmentation, & How Do You Do It?

What Is Demographic Segmentation, & How Do You Do It?

To explain further, Danny Tanner and Uncle Jesse were two of the main characters in Full House, a hugely popular family sitcom that aired from the late 1980s to the mid 1990s. When the creatives at Dannon were brainstorming their Oikos Greek Yogurt commercial that would air during the Super Bowl in 2014, they knew they had to resonate with as much of their their target market as possible, which was most likely young-to-middle aged adults. But since their target market was packed full of Full House fanatics, Dannon was able to craft one of the best Super Bowl commercials in 2014. Dannon’s Oikos Greek Yogurt ad was such a hit because they were able to figure out which age groups comprised most of their target market. Demographic Segmentation Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market. Age Age segmentation slices up your target market by specific age ranges or generations, like Generation Z, Millennials, and Baby Boomers. A lot of brands target by education because most people have deep feelings of loyalty for their alma mater. A lot of B2B brands target their audience by occupation because they need to attract specific types of professionals who have the authority to make buying decisions on their team or at their company. However, if you can harness the power of demographic segmentation, you can create personalized marketing campaigns for each slice of your target market and resonate with them as much as Danny Tanner and Uncle Jesse did with Dannon’s target market.

How to Assess Your LinkedIn Company Page Performance
Beauty on YouTube: Brands, Influencers and the Millennial Woman
The Cold, Hard Truth About Social Media Marketing
demographic-segmentation

Before you dive into this blog post, I want you to watch this video.

If you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you. But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience.

To explain further, Danny Tanner and Uncle Jesse were two of the main characters in Full House, a hugely popular family sitcom that aired from the late 1980s to the mid 1990s. And it gained even more popularity when its reruns were syndicated during the mid-to-late 2000s.

When the creatives at Dannon were brainstorming their Oikos Greek Yogurt commercial that would air during the Super Bowl in 2014, they knew they had to resonate with as much of their their target market as possible, which was most likely young-to-middle aged adults.

So, to avoid bombing on the biggest advertising stage of the year, they decided to sneak a bit into their commercial from one of the most beloved TV shows that their target market watched as kids — Full House.

Now, if Dannon’s target market consisted of young kids or older adults, they probably wouldn’t have went this direction. But since their target market was packed full of Full House fanatics, Dannon was able to craft one of the best Super Bowl commercials in 2014.

Dannon’s Oikos Greek Yogurt ad was such a hit because they were able to figure out which age groups comprised most of their target market. In order to uncover this information, though, they had to do a lot of market research. Fortunately, they had a powerful tool at their disposal — demographic segmentation.

Demographic Segmentation

Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income. By leveraging demographic segmentation, you can create personalized marketing campaigns for each…

COMMENTS

WORDPRESS: 0
DISQUS: 0