Tag: Oregon

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Optimize Your B2B Content Performance with an SEO Audit

Optimize Your B2B Content Performance with an SEO Audit

How will you take what you find and make it actionable? Why & When SEO Audits Are Worthwhile An SEO audit is a great place to start when you’re trying ...
10 Tips to Transform an Elusive Goal into a Doable Project

10 Tips to Transform an Elusive Goal into a Doable Project

When you work with clients, their projects become your projects. But rather than let another year go by — where your important goals and personal proj ...
Social Share of Voice: What it Means and How to Get More of It

Social Share of Voice: What it Means and How to Get More of It

Social share of voice measures brand exposure based on social media conversation. In other words, traditional share of voice tracks what brands say, a ...
Empathy Mapping for Marketing Content: What It Is and How to Do It Well

Empathy Mapping for Marketing Content: What It Is and How to Do It Well

That's where empathy mapping comes in. What Is an Empathy Map? It teaches you how to connect with the people who will consume your content, products, ...
Five Ways to Run a Tailor-Made Content Audit

Five Ways to Run a Tailor-Made Content Audit

Is our content share-worthy and/or link-worthy? (i.e., Are we timely? If your program has been up-and-running for some time but you’re ready to assess ...
The Art of Influencer Marketing For Solopreneurs and Small Business

The Art of Influencer Marketing For Solopreneurs and Small Business

What is influencer marketing? In online marketing, influencer marketing is based on the fact that consumers trust other consumers more than they trust ...
10 Ways to Improve Your Social Media Profiles in One Hour or Less

10 Ways to Improve Your Social Media Profiles in One Hour or Less

So your brand shows up just right, for all your social media profiles. Make sure you’re using the right size images So your brand face will look profe ...
How Much Should I Be Paying For Animation?

How Much Should I Be Paying For Animation?

Here’s one cost we do know; a second of an average Pixar Film costs $24,156 to make. Well, the technique isn’t necessarily more expensive than another ...
How to Use the Google Ads Keyword Planner

How to Use the Google Ads Keyword Planner

The first, “search for keyword and ad group ideas,” is great if you want to brainstorm and find new keywords to add to your campaign. So if you sold f ...
How to spring clean (or set up) your branded YouTube channel

How to spring clean (or set up) your branded YouTube channel

Is your YouTube channel going to build awareness or accelerate leads? Give your company its own Brand Channel Skip this step if you already have one, ...
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