Here’s Why Editors Reject Your Guest Blog Pitches [New Research]

Inbound marketing: You know it’s all about using content to educate others and attract people to your brand. When you do it well, guest posting can be a great addition to your content marketing strategy. You can reach new audiences, establish credibility, drive qualified site traffic, generate leads, and earn links that help you build a stronger organic presence. And at a time when 55% of marketers say growing traffic is a top marketing priority and 61% say SEO is a top inbound priority, guest posting can be a seriously effective solution. Unlike blogging on your own website, though, guest blogging requires you to earn placement. This means that you have to work alongside a publication editor to deliver content that fits. For the second year in a row, my team at Influence & Co. has surveyed online publication editors across multiple industries to uncover trends in what they’re looking for in the guest posts they accept. We asked them all kinds of questions: How much and what kind of guest content do they plan to publish? What do the best guest posts have in common? What’s the biggest problem with guest content?